Amara Raja Batteries Ltd is the largest manufacturer of Standby Valve Regulated Lead Acid (VRLA) batteries in the Indian Ocean Rim comprising the area ranging from Africa and the Middle East to South East Asia. They are in the business of Industrial Battery, Automobile Battery and Power System. The manufacturing facility is located at Tirupati in Andhra Pradesh.
The company is the largest supplier of stand-by power systems, atering to Indian utilities such as, Departments of Telecommunication, Indian Railways, Power Generation Stations, MTNL, VSNL, ITI and HTL. They are also having prestigious Automotive clients including Ford, GM, Daimler Chrysler, Ashok Leyland, TELCO, and Mahindra & Mahindra.
Amara Raja Batteries Ltd was incorporated in February 1985 as a private limited company. The company was converted into public in the year 1990. In May 1992, they designed and implemented the most advanced battery manufacturing facility in India. In December 1997, they signed a joint venture agreement with the Johnson Controls Inc, USA for the import of technology for the manufacture of Automotive (SLI) batteries.
In the year 2000, the company launched Amaron automotive batteries. In the year 2002, they launched Quanta UPS, Amkaron Hiway and Harvest batteries. In the year 2004, they launched Amaron PRO, GO, and FRESH automotive batteries. The company has increased the production capacity of VRLA Storage Batteries during the financial year 2003-04 by 150000 Nos and with this expansion,the total capacity has increased to 1275000 Nos. The company further increased the production capacity by 500000 Nos during the year 2004-05, by 825000 Nos during the year 2005-06.
During the year 2006-07, the Company has successfully completed the expansion of their 2V VRLA annual capacity from 240 million AH to 350 million AH. The Company also has enhanced their automotive (monobloc) battery capacity from 2.4 million units per annum to 3.60 million units per annum. Also, the company has announced aggressive capex plan contemplating an investment of Rs 2016 million.
During the year 2007-08, the company increased the capacity of automotive battery plany from 3.6 million units to 4.9 million units which includes additional capacity created in monobloc VRLA batteries. The company is investing an amount of Rs 650 million to expand the large VRLA battery capacity from 450 million Ah to 900 million Ah and this new facility is expected to commence their operation during the second half of the financial year 2008-09.
In May 2007, the company has launched a new retail store format 'Powerzone' to cater the growing need for better technology and better service at affordable price in the rural markets. They are offering a platter of products of global quality at local prices, right from automotive batteries, tractor batteries and home UPS, from the House of Amara Raja.
In May 2008, the company entered the two wheeler battery segment with the launch of Amaron Pro Bike Rider 2-wheeler batteries powered by VRLA technology with 60 months warranty. The company has also approved an investment of Rs 520 million to enhance the capacity of Industrial battery division.