Archies was founded in 1979 as a greeting card company for people to express theirfeelings and emotions in the most special way. It was a simple thought. Let's give peoplea beautiful reason to express their thoughts to the ones they hold close to their heart.What started out 38 years ago as a greeting card only brand has now become a celebratedsocial expression brand spanning across the country.
The belief that every relationship is unique and every person in our life holds anindispensable place has kept us striving to deliver the most thoughtful ways to help ourcustomers express their feelings. Since our advent we have been working on uncovering waysto let people express their feelings and probably that's what has made millions of peopleshower upon us all their love. It gives us a wonderful feeling to see that Archies inthese 4 decades has become a go-to destination to let people deliver smiles to their lovedones in the most special way.
When I look around and see people celebrating days like Valentine's Day Mother's DayFather's Day Friendship Day and Daughter's Day etc. I feel proud to have introducedthese days to the Social Calendar in India.
In 2016 when we came up with a fun concept 'Desi Archies' with a focus on Indian-nessin design and product ranges I was pleased to see that it was welcomed by customers insuch a short span of time filling a niche that was waiting to be filled.
The year gone by seemed determined to prove that we indeed live in a VUCA World. Theeffects of demonitization hit us hard in the immediate term as people came to terms withthe same. Coming during what is termed as a "festive quarter" and given that wefall into discretionary spending the drop in footfalls was sharp.
In the long term though retail will benefit as there is a huge hidden cost in cashtransactions. Accounting cash handling shrinkages lack of change are Just a few headsthat add up to cost or loss of sale.
One has to face a few hurdles while hoping for a better tomorrow. With the completionof another year we look forward to achieving a new set of goals and continue to think outthoughtful ways to let people express themselves.
Mr. Anil Moolchandani
Chairman and Managing Director Archies Limited