Bajaj Corp Ltd is one of India's leading FMCG Company with major brands in Hair care category. The company's principal product is Almond Drops, which is in the light hair oil segment. In addition, they also produce other hair oils and oral care products. The company is a part of the Shishir Bajaj Group of companies.
The company manufactures their products at two company-operated facilities in Parwanoo, Himachal Pradesh and Dehradun, Uttarakhand. In addition, they also engage third-party manufacturers at Parwanoo, Himachal Pradesh for hair oils and Udaipur, Rajasthan for producing their oral care products.
The company markets their hair oil under the brand names Brahmi Amla, Amla Shikakai and Jasmine Hair Oil. They also produce oral care products under the brand name Bajaj Black Tooth Powder. They market their products through their in-house sales team as well as sales personnel employed through their distributors. They manage a distribution network that includes 4,300 distributors, or 'stockists', that sell to more than 1.49 million retail outlets located throughout India.
The company is exporting their brands to many countries including UAE, Mauritius, Malaysia, Kuwait, Maldives, Oman, Kenya, Saudi Arabia, Uganda, Singapore, Myanmar, Pacific Islands (New Zealand, Australia, Fiji Islands) West Indies, Sri Lanka, Bangladesh, Afghanistan, Cambodia, Nepal and USA.
Bajaj Corp Ltd was incorporated on April 25, 2006 as a private limited company with the name Bhaumik Agro Products Pvt Ltd. In September 11, 2007, the name of the company was changed from Bhaumik Agro Products Pvt Ltd to Bajaj Corp Private Ltd. In October 16, 2007, the company was converted into a public limited company and the name was changed to Bajaj Corp Ltd.
The company's products have been in existence since 1953 and were sold by different Bajaj group companies. Bajaj Sevashram (BSL) an erstwhile Bajaj group company manufactured and sold the products until December 2000. In January 2001, pursuant to a scheme of de-merger, BSL transferred their operating business and assigned the trademarks for all the brands to their subsidiary Deccan Ayurvedashram Pharmacy Ltd which subsequently changed their name to Bajaj Consumer Care Ltd (BCCL).
In March 12, 2008, the company entered into a brand licensing agreement with the promoter BCCL for the exclusive use of all the brand names under which the company markets their products. In April 2008, the company commenced manufacturing and sale of the products.
In May 2008, the company set up their first manufacturing facility at Parwanoo, Himachal Pradesh and in June 2008 they commenced their operations. In May 2009, they set up another manufacturing facility at Dehradun, Uttarakhand at a cost of Rs.23.9 million.
In October 14, 2009, the company entered into an MoU with Bajaj Infrastructure Development Company Ltd, Bajaj Hindustan Ltd and Teracon Construction (India) Pvt Ltd to form a consortium in the nature of a special purpose vehicle to participate in the tender for redevelopment of property at Nityanand Nagar Vibhag Four Cooperative Housing Society Ltd to be executed as the agent of the society for the proposed development retaining all rights, ownership and possession of the properties with the society.
The company's newest and most advanced manufacturing facility is under construction at Paonta Sahib, Himachal Pradesh, and is expected to be completed during the calendar year 2010.