Our 22 years of operations have taught us many lessons but what remains sacrosanct atBalaji is our zest to cater to consumer preferences and audience behaviour by aligningour creative capabilities and infrastructure. We continue to leverage our competitivestrengths of enduring relationships with leading talent diversified revenue streams andstrategies to mitigate risks and promote cash flow generation. We continue to grow fromstrength to strength with the prime objective of making our audiences delighted andgenerating revenues for our stakeholders. We spent the year building our core competenciesof content and expanded into areas where we have identified a profitable niche.
Year in Brief
FY2016 was an important year in our history as we took our early steps into our digitalforay. With ALT Digital we are poised to establish a new business model that allows us toconnect directly with our audiences in a way that we never have before. It will allow usto leverage our vast library of content as well as new cutting edge exclusive stories anddocumentaries for capturing the maximum value possible. As the leading digital channels ofthe west have demonstrated it will allow us to form a new equation with our audiencesthat can now view anything of their choice on demand and not at prescribed timeslots. Itwill also allow us to leverage the freedom that the internet allows us to connect withaudiences anywhere in the world opening up the potential to be directly connected withthe global Indian diaspora. Fast forward ten years from now FY2016 will be seen as theyear in which our Company was reborn.
Our Future Slate in TV & Movies
Even as our TV business continues to grow consistently our movies vertical isgradually picking up speed. Several exciting movie projects are already in the pipelineover the next couple of years which are in various stages of production. We plan to scaleour movie business judiciously in the coming years with several interesting initiativesunderway. We are actively getting our slate ready for FY2017 and FY2018 for our moviesbusiness.
Besides top-rated shows on TV across different channels and genres we aim to offer adiverse set of out-of-the- box products across all genres. Anyone consuming contentwhether on TV films mobile should choose Balaji as highest quality source - that's ourultimate aim. The driver to achieve this vision continues to be the same -superbly-innovative ideas appealing to mass sensibilities across medium.
The next couple of years will see us growing the ALT Digital business stabilising andgrowing the movie business and strengthening our TV business in the manner we are doing atpresent. With our three-pronged growth strategy covering television films and digitalB2C we are looking at becoming a diversified content originator and a new-age mediadistribution company.
Through an experienced management and strong content creating capabilities we continueto create consistent value for our shareholders. Our scale of operations engaging contentand innovative business strategy makes us stand out. We are building customised marketingforums and lining up innovative marketing initiatives to draw audiences and increaseviewership.
In the backdrop of a more realistic global and confident Indian economy I am sure thatwe have the projects and momentum for an exceptional future. When I review our journey sofar and look at the road ahead our achievements and milestones seem just the preparationfor the next chapter in our story.
Once again I take this opportunity to thank all our stakeholders for their continuedsupport. We remain committed to maintain our leadership position in India's Media &Entertainment industry and further capitalise on growth opportunities coming our way.