Promoted by Pradeep Khanna as a division of Jukaso Silk Mills, a partnership concern of the promoter, Bureau of Information Technology Services (I) (BITS) imparts computer education under the banner of Bureau of Information Technology Studies (BITS). The trademark rights and goodwill were transferred by Jukaso Silk Mills to BITS Enterprises in Dec.'92, which in turn assigned the same to the company in 1994. The company has now been rechristened BITS Ltd.
The present activities of the company are split into six divisions - career training, corporate training, hardware maintenance training, software exports, multimedia training and placement services. The career training division is associated with various associations like the Institute for Certifying Computer Professionals (ICCP), US. American Council on Education (ACE). The Manufacturer's Association for Information Technology Computer Traning Division (MAIT-CTD) and the Institute of Marketing and Management (IMM) India. The software export and multimedia training divisions are a recent diversification by the company.
BITS, which has 42 centres through franchise agreements and a centre in Dubai, came out with a public issue in Nov.'94 for its expansion-cum-diversification. It has also taken up marketing of computer hardware. The Lotus Development Corporation has appointed the company as its premium business partner for imparting and awarding Authorised Training Centres (ATC) to the various training institutes in India, for Lotus Smart Suites.
The company has decided to float a wholly owned Business Process Outsourcing(BPO) subsidiary in the year 2005 and the same shall concentrate on the global companies who are outsourcing their work to India.In a broader propect,it will be providing a complete spectrum of services in form of Call Centre Services & Training,Customer Services,Telemarketing and other Voice based and Web based BPO services.