Deepak Fertilisers and Petrochemicals Ltd is one of the leading producers of industrial chemicals like Ammonia, Methanol, various grades of Nitric Acid, Iso Propyl Alcohol, liquid Carbon Dioxide and Hydrogen in India. The company is the largest producer of Iso Propyl Alcohol in India and their products were benchmarked against the best in the world with world-class manufacturing and quality standards. The company has two subsidiaries, namely Smartchem Technologies Ltd and Deepak Nitrochem Pty Ltd.
The company is an India-based company that operates in three business segments, namely chemicals, agribusiness and specialty retailing. The company's chemicals division manufactures Methanol, various grades of Nitric Acid and Ammonia. The company's Agribusiness division manufactures prilled Nitrophosphate fertiliser under the brand name 'Mahadhan' and Ishanya is an international design centre and speciality mall for space design and the shop for interior and exterior products.
The company has a two-tier marketing network. They have developed their own dealership network consisting of over 1000 dealer, thus ensuring doorstep delivery when needed and also they relies on an institutional network i.e. sugar co-operatives, which in turn sell Mahadhan products to shareholders or farmers. The company also has strategic tie-ups with various marketing federations like Fertilisers Co-operation of India, Duncans, etc.
Deepak Fertilisers and Petrochemicals Ltd was incorporated in the year 1979 as a private limited company and in the year 1982, they became a public company. In the year 1983, the company in technical collaboration with Fish International Engineers of USA started commercial production of ammonia using natural gas as feedstock. The International Finance Corporation initially supported this venture in the form of equity participation.
The company undertook major expansion and diversification in 1989 to achieve forward integration of ammonia and diversification in Methanol. In July 1992, the company commenced commercial production of Low Density Ammonium Nitrate, Nitro Phosphate, Dilute Nitric Acid, and Concentrated Nitric Acid. Later, they diversified into specialty retailing with Ishanya, India's largest Design Centre and Specialty Mall for interiors and exteriors.
During the year 2001-02, the company in technical collaboration with Grande Praoisse of France expanded the capacity of Nitro Phosphate fertilizer plant to 3,00,000 tpa and Low Density Ammonium Nitrate plant to 1,00,000 tpa. During the year 2003-04, the company acquired equity shares of Smartchem Technologies Ltd and thus STL became the subsidiary of the company.
During the year 2004-05, the company has incorporated a wholly owned subsidiary, namely Deepak Nitrochem Pty Ltd in Australia to explore investment opportunities triggered by the growth in mining operations. The company commissioned the Automatic Bagging Plant in NP and Ammonium Nitrate. Also they installed and commissioned the 9MW captive co-generative plant during the year. During the year 2004-05, the company increased the installed capacity of Concentrated Nitric Acid by 23100 MT and with this expansion the total installed capacity increased to 79200 MT.
In August 2006, the company commissioned their IPS plant and in March 2007, the company received the ISO 9001-2000 certification for the manufacture and supply of Methanol and Iso Propyl.
In February 2008, the company and Yara International ASA signed a Heads of Agreement with the intention of establishing a joint venture company to produce and market ammonium nitrate and speciality fertilisers in India. ISHANYA, India's largest Design Centre and Specialty Mall, for interiors and exteriors open its first 25 outlets with over 5000 brands.
The company has decided to set up another 450 TPD Dilute Nitric Acid plant at Taloha. It is expected that the plant will be commissioned during the first quarter of FY10. Also, the company has undertaken a project to build an Ammonia storage facility at the JNPT port to facilitate imports.
The company is expanding their diluted nitric acid capacity to 1350 MT/day from 900 MT/day by June 2009 with a total investment of Rs. 110 crore. Also, the company plans to foray into contract mining operations as part of a strategic growth initiative. They are looking to enter into third party open cash mining of coal, limestone and other minerals, which has massive growth potential.