DLF Ltd is engaged in the business of colonisation and real estate development. The company operations span all aspects of real estate development, from the identification and acquisition of land, to planning, execution, construction and marketing of projects. It is also engaged in the business of generation of power, provision of maintenance services, hospitality and recreational activities, life insurance and retail chain outlets. Its internal business includes development business and rental business. The development business of the Company is involved in the sale of residential spaces, select commercial offices and commercial complexes.
The company has a unique business model with earnings arising from development and rentals. Its exposure across businesses, segments and geographies, mitigates any down-cycles in the market. The company has also forayed into infrastructure, SEZ and hotel businesses. It operates in all aspects of real estate development, ranging from acquisition of land, to planning, executing, constructing & marketing of project. The group is also engaged in the business of generation and transmission of power, provision of maintenance services, hospitality and recreational activities.
The business of DLF is organized on a SBU basis. The Homes SBU caters to 3 segments of the residential market - Super Luxury, Luxury and Mid-Income. The product offering involves a wide range of products including condominiums, duplexes, row houses and apartments of varying sizes.
DLF Ltd was incorporated in the year 1963. The company was founded by Chaudhary Raghuvendra Singh. The company developed some of the first residential colonies in Delhi such as Krishna Nagar in East Delhi, which was completed in 1949. Following the passage of the Delhi Development Act in 1957, the state assumed control of real estate development activities in Delhi, which resulted in restrictions on private real estate colony development. They therefore commenced acquiring land at relatively low cost outside the area controlled by the Delhi Development Authority, particularly in the district of Gurgaon in the adjacent state of Haryana.
This led to their first landmark real estate development project ? DLF Qutab Enclave, which has now evolved into DLF City. DLF City is spread over 3,000 acres in Gurgaon and is an integrated township, which includes residential, commercial and retail properties in a modern city infrastructure with schools, hospitals, hotels and shopping malls. It also boasts of the prestigious DLF Golf and Country Club with night golfing facilities.
During the period 1950-1964, the company developed 22 urban colonies. In the year 1985, the company commenced developemdn of the 3,000-acre DLF Ciry in Gurgaon. In the year 1996, the company ventured into group housing projects. In the year 1999, they ventured into Grade A office spaces in Gurgaon.
In the year 2002, the company ventured into organized retail complexes. In the year 2003, they commenced development of ?DLF Cybercity? in Gurgaon. In the year 2004, they launched premium residential complexes with luxurious milieu of Golf Links.
In the year 2007, the company formed JVs with Prudential for Life Insurance & AMC. They also entered into capital markets. In the year 2008, they commenced operations of DLF Emporio, India?s first luxury mall. In September 2008, the joint venture company DLF Pramerica Life Insurance Company Ltd, commenced operations with a purpose to market and sell life insurance products in the country. In the year 2009, the company launched Capital Greens, the largest private sector residential project in Delhi. Also, they exited its asset management JV during the year.
During the year 2009-10, the company approved the integration of Caraf Builders & Constructions Private Limited (Caraf) (the holding company of inter-alia, DLF Assets Pvt Ltd? DAL), DLF Info City Developers (Chandigarh) Ltd and DLF Info City Developers (Kolkata) Ltd with DLF Cyber City Developers Ltd (DCCDL), a 100% subsidiary of DLF.
In October 2009, DLF was conferred Best Global Developer Award, 2009 by Euromoney. In November 2009, DLF sold DT Cinemas and entered into a long term strategic alliance with PVR. In March 2010, Caraf (along with its subsidiaries) became a wholly-owned arm of Cyber City DLF?s subsidiary, thus giving effect to the integration process.
During the year 2010-11, its subsidiary DLF Home Developers Ltd, acquired additional 50% interest of Delanco Real Estate Pvt Ltd and 50% interest of Design Plus Architechture Pvt Ltd. In May 2010, DLF launched second phase of Garden City, DLF New Indore. In May 2011, after the phenomenal response to first phase of its project Garden City, DLF New Indore, DLF, India?s largest real estate company, announced the launch of the second phase of the project.
In December 2011, the company along with its joint venture partner Hubtown Ltd sold 100% of their respective shareholding in DLF Ackruti Info Park (Pune) Ltd (DLF Ackruti), to an entity controlled by real estate fund affiliated with The Blackstone Group, BRE/Mauritius Investments II, after obtaining all necessary approvals. Consequence for this disinvestment, DLF Ackruti ceased to be a subsidiary of the company with effect from December 28, 2011.