Incorporated in 1993 as Sreeja Financial Services Pvt Ltd, Value Line Securities became a public limited company in Dec.'94. The name of the company was changed to the present one with effect from 24 Jan.'95. It was promoted by Y Ravi Prasad, K Giridhar and their associates. During the year 2001, the name of the company was changed to GDR Media Ltd.
The company provides financial services like lease and hire-purchase, bill discounting, short term lending and stock market operations, etc. It proposes to expand its activities by venturing into new area of merchant banking activity like project advisory services, loan syndication, issue advisory services and corporate advisory services by registering itself as a category-II merchant banker with the SEBI.
The company came out with a public issue in Jul.'95 to strengthen its capital base and further augment long term sources to expand its business of fund based activities.
The Company is planning to enter into Computer Software and such other allied activities which are highly profitable and have good prospects in the prevailing economic scenario.
During the year 1999-2000, the company has changed its name to GDR Telefilms Ltd as it has completely stopped the business of finance and leasing and is concentrating fully on software development and entertainment business.
G Dhananjaya Reddy, a director in the company has entered into an agreement with Y R Prasad to acquire upto 12,05,100 equity shares of the company and also made an open offer to the shareholders to acquire another 20% stake.