Godrej Consumer Products Ltd is one of the leading Fast Moving Consumer Goods (FMCG) companies in India. The company is the market leader in personal, hair, household and fabric care segments. They are having their manufacturing facilities at Malanpur in Madhya Pradesh, Baddi in Himachal Pradesh, Guwahati in Assam and Namchi in Sikkim.
The company operates in two segments namely soaps and personal care. The soap segment includes the Godrej brand and other brand toilet soaps and personal care segment includes hair color, shaving cream and gel, talcum powder, deodorant, fairness cream, liquid detergent and other toiletries. They also undertake contract manufacturing of toilet soap for third parties.
The company is among the largest marketer of toilet soaps in the country with leading brands such as Cinthol, Fairglow, and Godrej No 1. Fairglow, India's first fairness soap created marketing history as one of the most successful innovations. The company is also the leader in the hair colour category in India. They are having a vast product range from Godrej Renew Colourssoft Liquid Hair Colours, Godrej Liquid & Powder Hair Dyes to Godrej Kesh Kala Oil, Nupur based Hair Dyes. Their Liquid Detergent brand EZEE is the market leader in that category.
Godrej Consumer Products Ltd was incorporated on November 29, 2000 as a public company and was promoted by Godrej & Boyce Manufacturing Company. The liabilities and assets pertaining to the consumer products business of Godrej Soaps Ltd together with the factories situated at Malanpur and Silvassa along with the marketing, selling, distribution and related facilities have been transferred to the company with effect form April 1, 2001. Also, the company set up a new factory at Guwahati in Assam for manufacture of hair colour and toiletries during the year 2001-02.
During the year 2002-03, the company launched Godrej No. 1 Ayurvedic soap and Godrej FairGlow Saffron in the southern markets of Karnataka and Andhra Pradesh. Also, they entered the unbranded mehendi powder market by launching 100 per cent natural mehendi branded 'Godrej Nupur'. In May 2003, the company acquired the rademark and copyright relating to the brand Snuggy for a total consideration of Rs 5.9 crore and re-launched as Godrej Snuggy baby diapers in the market. The company commenced commercial production at their manufacturing unit at Baddi in Himachal Pradesh.
During the year 2005-06, the company launched many major products which include Cinthol Deo Soap, Godrej Renew Cream Hair Colour, Godrej Herbal Powder Hair Dye, Cinthol Hand Sanitiser, Godrej Shave Gel and Godrej Snuggy baby diapers. In October 2005, the company acquired 100% ownership in in Keyline Brands Ltd, a UK based FMCG. This acquisition gives the company, ownership of several international strong brands and trademarks including Cuticura, Erasmic and Aaprt in many countries.
During the year 2006-07, the company commenced commercial production at their two new manufacturing units, one at Baddi in Himachal Pradesh for manufacture of toilet soap and the other at Namchi in Sikkim for manufacture of Powder Hair Colours. In September 2006, the company acquired the South African business of Rapidol, UK with their subsidiary Rapidol International. In March 2007, they formed a 50:50 joint venture company known as Godrej SCA Hygiene Ltd along with SCA Hygiene Products AB, Sweden which will manufacture and market paper based absorbent hygiene products, specifically sanitary napkins and baby diapers, in India, Nepal and Bhutan.
During the year 2007-08, the company launched Godrej No 1 soap in Papaya and Lotus variant and Godrej Renew Powder Hair Colour. They re-launched their flagship brand Cinthol in a new range of soaps, talc and deo sprays. Cinthol Regular and Fresh soaps were also launched in an attractive new packaging. Their joint venture company, Godrej SCA Hygiene Ltd launched Libero baby diapers, Tena and Libresse and also they re-launched Snuggy brand as 'Snuggy Dry' in the states of Kerala and Tamil Nadu.
The company has been awarded the Platinum prize in the Hair Dye category by Readers Digest in the 'Trusted Brand - Asia 2007' awards. There were ranked 6th in the 'Best Employers Study' conducted by Hewitt Associate along with The Economic Times, 9th in the Great Places to Work survey conducted by Great Places to Work Inc., USA in 2008 and 14th on the Best Companies to Work For in India Survey conducted by Business Today and Mercer TNS. Malanpur factory won the Platinum Award in the India Manufacturing Excellence Awards (IMEA) by Frost & Sullivan, in the Chemicals Category and also received a commendation certificate for Strong Commitment to Excel in the CII-EXIM Bank Award for Business Excellence.
In October 2007, the company acquired Global Mid East FZE which was 100% subsidiary of Godrej International Ltd. In April 208, the company acquired 100% stake in Kinky Group Properties Ltd, South Africa which is one of the leaders in South African Hair Category. This acquisition gives the company an opportunity to enter into a new line of business and diversify their hair product portfolio. In May 2008, the company commenced commercial production in their new Chemical and Soap Noodle Plant at Malanpur in Madhya Pradesh.