Started in 1959 by a professional-manager-turned-enterprenuer when pressure cookers were virtually unknown in India, Hawkins Cookers was known as Pressure Cookers and Appliances. In 1986, the company acquired the present name. It is a leading manufacturer of cookers with a 32% market share, competing with more than 100 models of cookers in the market, from both the organised and unorganised sectors. Hawkins has an extensive product range consisting of pressure cookers, cooker accessories, non-stick cookware, cuisinettes and satilon cookware.
The company markets its entire product range in the domestic market under its own brand name, Hawkins, while it exports its products to the US under the Futura brand name. It is sold in some of the top departmental stores in Europe and America. The company also exports to Yugoslavia, Japan, Panama, Mexico, Finland and the Netherlands.
In 1989, with the sale of cookers crossing the one crore mark, it joined a select group of companies which have sold more than one crore consumer durables. The company diversified by launching blended spices, specially formulated for pressure cooking. PCA Engineers, a subsidiary, was merged with the company in 1993 and its entire business and undertakings were transferred to Hawkins.
Company has launched four new model of pressure cooker in the market 3.5 litre Contura, 5.5 litre & 7 litre Miss Mary and 6 litre Hawkins Heavybase pressure cookers. In Cookware company has launched Cookware Sets in Satilon and Non -Sticks, Hawkins Non Stick Frying Pan (30 cm diameter) and Hawkins non-stick Saute Pan (3.25 litre Capacity).
During the year 1999-2000, the company launched four new models of pressure cookers; 1.5 litre Hawkins, 3 litre Futura, 5.5 litre Futura Stainless Steel and 10 litre Hawkins Stainless Steel. In cookware section five items including an additional Futura Seta and a Hawkins Non-Stick Set, Futura Deep Fry Pan (medium) with 2 handles, Futura Flat Tava 26 cm and Hawkins Non-stick Flat Tava 26 cm was launched.
During the year 2000-2001, company's PBT stood at Rs.24.90 million, which is 52% lower than the previous year. The reason for this decline is the fact that Central Excise Duty on pressure cookers was increased from 8% to 16% with effect from March 2000.The company's PAT stood at Rs.18.70 million, which is 48% lower than the previous year.During the year, company's export is up by 11% over the previous year.During the year,the company has launched 3 new models of pressure cookers a. 18 ltr Hawkins b. 4 ltr Futura & c. 8.5 ltr Miss Mary.In cookware the company has launched 6 items : Futura Tawa 22cm diameter, Futura Tawa 26cm diameter, 4.88mm thick, Futura Small Deep Fry Pan 1.5 ltr, Hawkins Nonstick All-Purpose Pan & Hawkins Universal Nonstick Tawa.