Since early 2003 your company has come a long way Kaya has today become the largestand the most trusted chain of specialized dermatology clinics in India.
2016-17 has been a challenging year for retail in India especially in November.Demonetization impacted our business in Q3 post which the business stabilised in Q4.
2016 was an exciting year of innovations at Kaya. Between July and November 2016Kaya's Advanced Hair Care Solutions was launched: a comprehensive range of solution forall hair concerns. These advanced solutions address hair loss and thinning for bothgenders. Also launched were Hair Transplant solutions for advanced hair loss in 3 cities.Further solutions encompassing scalp health volume loss and dandruff were launched. Aconsumer-marketing campaign was carried out across various media; it targeted influencerslike top beauty bloggers and social media influencers. This has garnered an excellentresponse driving up the contribution of this category. This category has great potentialto be a key growth driver for your company.
In January 2017 Kaya's Youth Brilliance range of retail products was launched. Theseare designed to address early and advanced signs of aging and will strengthen animportant product category for Kaya - Anti-ageing. Kaya Dramatic Renew Day Cream aproduct designed to help users look up to 10 years younger in 8 weeks won the "BestUse of an Ingredient in a Finished Product" award at the Beauty Industry Awards byCosmetics Design Asia. Going forward our range of retail products will be strengthenedwith specialized solutions for hair fall hair thinning and dandruff control.
Currently 138 Kaya Skin Bars are in operation; these outlets retail the entire rangeof Kaya Products across Lifestyle Shopper's Stop and Health & Glow. E Commerce isanother key growth vertical; all Kaya retail products are available across the spectrum ofe commerce sites like Nykaa Amazon Flipkart and our own site shop.kaya and is growingwell.
In addition to this Derma Rx has been launched in 48 Kaya Skin Bars. This is anapp-based diagnostic tool that helps educate consumers regarding the type of skincare thatbest suits them. This aligns line with our thrust on consumer education with regard toadvanced skin care solutions and our endeavour to be technology forward.
With Kaya India one of the key thrust areas going forward will be an enhancement ofthe consumer experience. This will be carried out through a new retail identity and storerenovations of our key clinics. The Hair care category and Retail products will continueto be major thrust areas with significant potential.
Your company has come a long way on our journey to providing the best in skin care. Inthe last year Kaya won "Aesthetics Chain of the Year" and "Beauty &Wellness Products Retailer/E-retailer of the Year" award at the Indian Salon andWellness Congress 2017 organized by Wellness India.
Kaya Skin Clinic (Middle East) continues to be the leading brand in specialized skincare in the Middle East with a stronger foothold in the region. Our presence is driven by23 clinics and 4 countries. I am glad to announce your company has acquired a reputedchain of two clinics in Dubai and Sharjah: Dr. Minal Clinic and Dr. Minal Medical Centre.This is our second acquisition in the Middle East in the last two years alone.
Since the launch of the brand in 2003 Kaya has been consistently executing its brandpositioning look and feel in the Middle East Market. The market in the Middle East hasrapidly evolved with a penetration of the category now similar to mature markets like USand Europe. We felt a need to re-define the brand to continue to stand ahead of others inthe category. A project which took more than a year with extensive work at customer andemployee level culminated in November 2016 with the launch of our new clinic in Dubai.This will take the brand and business into a new orbit in time to come. This work can beseen through our newly launched website in the Middle East www.kayaskinclinic.comOur focus in Middle East continues to be to add more clinics in the GCC regionorganically and inorganically where we see synergies with customers and offerings. Overthe last few years our high focus on innovations and Product portfolio has paid off. Wewill continue to focus on these areas with some new and exciting initiatives planned forthis year.
With oil prices crashing we have been seeing a slowdown in our business especially inSaudi Arabia. This has impacted our growth and profitability over the last year. In timeslike these we believe that a strong brand like ours with its strengths on innovationservice excellence and brand loyalty can stand strong against the tide. In the year tocome we have planned focused initiatives to up our ante in these areas to continue ourjourney of growth. One of such initiatives is our foray into the category of BodyContouring in June 2017 the work for which had started in H2 last year.
Kaya Middle East was honoured with its 8th Superbrand status for thestrong .Theidentifies Superbrand prestigiousbrandnameit status' elevates the statusof the brand and sets it apart from its competitors.
Our efforts in innovation and re-branding were recognized and celebrated by theTransform Awards. The Kaya Middle East new brand identity won 4 Transform Awards overseveral categories for outstanding strategies and visual identity.
I look forward to the coming year; we will be doing business with even greater devotionto you and our customers. Sincerely
|Thank you and best wishes. || |
| ||Harsh Mariwala |
| ||Chairman & Managing Director |
|Place : Mumbai || |
|Date : May 3 2017 || |