Our Hon'ble Prime Minister Mr. Narendra Modi has the vision of making farmers thecentral focus of this Evergreen Revolution' with the clear objective of doublingfarmers' income by 2022.
These are dynamic and changing times in the history of Indian agriculture as thecountry moves towards yet another agricultural Revolution coined the 'Evergreenrevolution' to address the challenges faced by the sector and the farmers. Our Hon'blePrime Minister Mr. Narendra Modi has the vision of making farmers the central focus ofthis 'Evergreen Revolution' with the clear objective of doubling the farmers' income by2022. The government has also unveiled a seven-point strategy that emphasises onstepping-up irrigation providing better quality seeds preventing post-harvest losscreating a national farm market covering more farmers under crop insurance and promotingancillary activities and food processing.
As we all gear up towards this agenda there is one major challenge-the area under cropcultivation continues to decrease. Responding to queries in the Parliament the Uniongovernment has stated that cultivable land in the country is decreasing by 30000 hectareseach year. This has been attributed to diversions for non-agricultural purposes such asurbanisation roads industries and housing. Though this decline seems marginal at thisstage when put in perspective with our growing population the situation warrants closeattention. Besides as the government is rightly focussed on moving away from the conceptof 'food security' to 'nutrition security' the use of scientific and technologicalintervention becomes imperative to develop crops that can enhance nutrition quotient whileaddressing the challenge of our comparatively low productivity. New and advancedtechnologies like farm sensors that facilitate real-time traceability and diagnosis ofcrop livestock and farm machine use of genetic engineering tools soil health testingand improvement precision farming automation of planting and harvesting and dripirrigation have already done wonders to agriculture productivity in several countries. Itis only through a large-scale adoption of such technologies that we can help to usher inan Evergreen Revolution.
At MIL this is exactly what we have been doing for several years and I believe thatbeing one of leading players in the segment it is our responsibility to continue to playa pioneering role in this transformative effort. We bring to play several years ofexperience and expertise in the field of agricultural biosciences and possess some of themost advanced technologies that enable us to empower farmers. We are therefore well placedin the industry to play our role and support the government in this mission-criticalactivity. The quality of our products have proven capabilities in enhancing farmers'yields. While our maize hybrids have generated bumper harvests for the farmers ourglyphosate- based herbicides have effectively helped in curbing growth of weeds thatimpact agricultural productivity. In addition to this our highly advanced IT-based mobileplatform 'FarmRise' provides a gamut of technical weather and market-relatedinformation to farmers anytime anywhere. Nearly four million farmers are alreadyregistered with us and enjoying the benefits of our FarmRise services. In the comingyears we intend to expand this services to reach out to many more farmers.
While scaling-up our business we have also given equal importance to CSROrganisational Health and Safety Human Rights and our Employees. Our CSR activitiesprimarily focus on the areas of promoting sustainable agriculture health and sanitationeducation and integrated community development. As far as human rights are concerned wehave ensured that none of the people whom we deal with employ child labour. For safetyour robust vehicle safety programme ensures that the incidents of collision keep decliningevery year. We also lay importance to safety of growers through several programmesincluding distribution of free anti-venom kits. For employees we ensure an engaging andlearning work culture. In fact MIL has been consistently rated amongst the 'BestCompanies to Work for in India' as per the Great Places to Work survey.
We are happy that our innovative products and services have enabled the country'sfarmers to prosper. We will continue to invest in RSD to further improve and contributetowards the betterment of farmers and growth of India's agriculture sector.