Mukta Arts Ltd., headed by Subhash Ghai, a well known Hindi film personality is one of the complete entertainment company with presence in Film Production, Television Content production, Film Distribution and Equipment Hiring for Film Making.
It is the first Hindi film production company to tap the capital markets. Established in 1982, it has several hits to its cedit with a strong backing of Subhash Ghai, its chairman. The company come out with a maiden Rs 100 cr public issue in Jul.'2000. Out of which Rs 75 cr was the book built portion. The allotment finalised in the last week of July resulted in high net worth individuals getting 50% of the book-built portion(Rs 75 crore). It has made its debut on the BSE at a premium of about 33% to its offer price of Rs 165 for a Rs 5 paid-up share. The scrip got listed at Rs 220 on the Bombay Stock Exchange (BSE).
Presently the company is the generation and distribution of contents forthe entertainment industry. It has to its credit a long list of commercialsuccessful Hindi films. These films have been extensively appreciated bythe audience both in India and overseas. Mukta Arts is also engaged in thebusiness of hiring out cinematic equipment and owns a mordern studio"AUDEUS" which is equipped with sophisticated and state-of-the-artequipment for world class production and post production operations. It has also forayed into the distributionbusiness.
The company plans to enter the television software arena with a library of around 15 to 20 films. It will take the company another year or so to develop this library. The company is also weighing the options to market these serials, etc. to various channels, as the issues of control of rights, etc. have to be looked into before venturing.
Further the company has set up a Story Development Workshops, the first of its kind for the Hindi Cinema industry. This will help in creating a bank of stories and scripts for content creation which can be used both for the film as well as television medium.
The Company through its subsidiary Whistling Woods International Pvt Ltd is under processes of forming a Whistling Woods Institute, a joint venture with the Maharashtra Film Stage and Cultural Development Corporation Ltd, first of its kind, state of art film and television institute. It is expected to start functioning on July 2005.