Since 1997 when PVR pioneered a differentiated movie-viewing experience inIndia our success has been measured by three fundamentals: our vision; our ability torealise that vision; and the commitment to that vision over a sustained period of time. Weset into motion a revolution with the first multiplex; and have reinvented thecinema-viewing experience each year with screen additions market growth and new formats.FY 2015-16 was a remarkable year due to our brand's triumphant journey. PVR is now thefirst Indian cinema exhibition company to cross the landmark of 500 screens. At the end ofJuly 16 our total screen count reached 552 operating at 120 properties in 47 cities andserving approx 75 million patrons annually. An important milestone was the launch of NorthIndia's first Superplex at Noida a 15-screen Megaplex the largest of all ourmultiplexes.
In another industry-leading effort we launched Playhouse a dedicated screen withinSuperplex especially designed for children.
We launched a new sub-brand PVR Icon at Versova in Mumbai keeping in mind the needsof the discerning and tech-savvy audience. The six-screen PVR Icon has a touch-screeninterface to adjust recliner seats. Our overarching objective while designing theseformats is to address each segment of the audience.
The year also saw the acquisition of DT Cinemas.
I believe we have reached an important inflection point having laid the strategicgroundwork for PVR 2.0. Our eyes are set on 1000 PVR screens by 2020 and I am confidentof achieving this objective sooner than later.
During the year we arduously worked to improve convenience and choice in terms ofshows films and formats for our guests. Our focus is not only on the content but also onthe picture quality comfort and F&B services. We are driven by the purpose ofproviding differentiated offerings to our audience and that in my view is key to PVR'sgrowth.
The business witnessed significant developments in terms of consolidation innovationand introduction of new formats technology and overall growth. The market is expandingand our screens had substantial footfalls compared to the previous fiscal.
We are increasingly recognised as being a transformational brand underpinned byadvanced technology and guest experience. We have revolutionised the manner in whichtechnology is employed in the multiplex industry. Also we brought the first 4DX screen ofNorth India at Superplex.
We introduced Movie Calendar and ICE (Interactive Consumer Experience) to provide ouraudience with the next-level moviewatching experience. As part of a strategic partnershipwe successfully partnered major e-commerce sites Paytm and Justdial for seamless ticketbookings. At our selected multiplexes we have begun providing free WiFi zones for ourguests.
For our collective endeavour PVR was awarded as India's most 'Trusted Cinema DisplayBrand' in Brand Trust Report 2015. We were also honoured at the Business World CinemaExhibition Awards for the 'Fastest Growing Chain and the Best Chain' on a national level.
We believe the next phase of screen growth is expected to be driven by organicadditions.
We reported strong financials as PVR performed outstandingly across major sources ofrevenue - cinema advertising food and beverage and ticketing. Our value-added servicesand differentiated experiences have helped us cater to more segments and increase themarket share.
I am proud of my colleagues their achievements and their meticulous approach to anychallenge they face. I am confident that we will continue to translate our endeavour intotangible results.
Our focus is on defining movie-viewing experiences today and in the future.