You are here » Home » Companies » Company Overview » Rupa & Company Ltd

Rupa & Company Ltd.

BSE: 533552 Sector: Industrials
NSE: RUPA ISIN Code: INE895B01021
BSE LIVE 15:43 | 18 Aug 419.30 -11.00
(-2.56%)
OPEN

421.70

HIGH

433.25

LOW

416.00

NSE 15:59 | 18 Aug 419.30 -9.40
(-2.19%)
OPEN

424.75

HIGH

431.90

LOW

416.00

OPEN 421.70
PREVIOUS CLOSE 430.30
VOLUME 5840
52-Week high 590.00
52-Week low 244.00
P/E 46.95
Mkt Cap.(Rs cr) 3,333
Buy Price 0.00
Buy Qty 0.00
Sell Price 419.30
Sell Qty 76.00
OPEN 421.70
CLOSE 430.30
VOLUME 5840
52-Week high 590.00
52-Week low 244.00
P/E 46.95
Mkt Cap.(Rs cr) 3,333
Buy Price 0.00
Buy Qty 0.00
Sell Price 419.30
Sell Qty 76.00

Rupa & Company Ltd. (RUPA) - Chairman Speech

Company chairman speech

"Cusp of unprecedented knitted opportunities"

It gives us the confidence to embrace emerging oppor- tunities and sustain our forwardmotion.

Taking a fresh perspective is part of our journey to achieve progress deliver growthand create value in a sustainable manner. Looking back when we had set an ambitioustarget of becoming a '1000 crores Company we were confident to achieve the same backed byour agile and highly responsive approach of recognising opportunities.

With a sharp sense of optimism and defined vision today we have creatively transformedand created those opportunities into admirable realities. The fact that every part of theCompany has contributed handsomely to this endeavour is indicative of not only theeffectiveness of our chosen business strategy and foresight but also of the flawlessexecution efficiency and single-mindedness with which everyone in the Company hasembraced these business objectives. Today with revenue of more than '1000 crores and amarket capitalisation of more than '2350 crores we hope to sustain the growth momentumand stakeholders satisfaction while offering a varied level of products in the innerwearcasualwear & fashionwear space and strive to make our presence stronger amongsttextiles and apparel manufacturer-cum-retailer not only in the domestic front but also atglobal destinations.

Kniffing our strengths

In the textile and fashion industry space customer expectations are fast changing andone need to exceed them by constantly offering newer degree of products offering greaterlevel of comfort & brand satisfaction - ensuring a great shopping experience atdifferent touch points. The Companies which have a long-term vision creative mindset anda strong financial prudence & discipline can only build and sustain a scalablebusiness model.

At Rupa & Company Limited our creative and brand appealing capabilities had setindustry benchmarks in the past and we are committed to build on our achievements. Todaywe have expanded our spectrum to the fast growing domestic and international fashion andapparel industry space. We have ambitious plans to tap the immense potential of theconsumer expectations and we remain upbeat due to these un-precedented opportunities dueto a number of reasons:

One we have created a business model around our receptive understanding ofwhat the shopper would need. The outcome is that we are constantly future-facing focusingnot much on what had succeeded in the past but what is likely to satisfy consumer'sexpectation.

Two we leveraged on our potential and rich experience in the innerwearindustry space to create products which not only proved to be the forte of our quality butalso proved to be groundbreaking amongst the industry.

Three India has been a middle-class consumer based nation with a vastsection of consumer staying at varied geographies thus the demand profile for consumerkeeps changing. With a diverse product portfolio catering not only to average Indianrural or urban class consumer our Company also meet the demand expectations from theupper and upper middle-class consumer too. Our Company has classified products intosuper-premium premium medium and economy segments through various sub- brands under theumbrella brand Rupa which includes Frontline (sub-brands: Ribline Kidz Hunk Air XingInterlock Skywings and Expando) Euro (Inners and Casuals) Bumchums Jon TorridoSoftline (Bra Panties Leggings and Camisoles) Femmora (Leggings Camisoles T-shirtsLounge Wear) Macroman Macrowoman Macroman M-series Thermocot Imoogi Footline.

Four in a country where not being able to service customer needs immediately andcomprehensively can mean the loss of a customer we widened and deepened our distributionnetwork from urban to semi urban to rural. We accelerated our growth by taking the brandto more diverse location and people. Today we have 4 central warehouses; 8000 StockKeeping Units (SKUs); 6 Exclusive Business Outlets (EBO); 20 branch offices; 1000 dealernetwork; 118000 retailers and / various e-commerce portals that stock andsell the products of our Company. The combination of these initiatives - rural and urban -made it possible for the Company to sell nearly 6 units every second.

Five our strengthened market share is generated through focused brand buildingcelebrity endorsements prudent pricing and product superiority creating a compellingvolume-play business for our Company. 'Macroman M- series' a Premium Innerwear Sportswearand Leisurewear brand endorsed by the famous celebrity and bollywood star Hrithik Roshan'Rupa Frontline' a Premium Innerwear endorsed by Ranveer Singh and Rupa SoftlineLeggings endorsed by Bipasha Basu. The Company has also increased its brand awareness bysupporting various sports activities.

Six we acquired exclusive license from French Connection Limited to developmanufacture market and sale for their innerwear products with the Brand name 'FCUK' inIndia through our Wholly-owned Subsidiary.

People Company

The belief that 'great people create great organizations' has been at the core of theCompany's approach to its people. We continued to make significant investments fortraining in the areas of marketing excellence customer service and building capabilitiesfor organized retail trade. Human Resources always have been and shall continue to becentral to the growth of our Company. We are continuously making efforts in thedevelopment of Human Resource through a series of employee-friendly measures aimed attalent acquisition development motivation and retention. Our endeavour is to develop aculture where a sense of belongingness and ownership of work are the key motivatingfactors and provide world class training to create a world- class work force.

Sense of optimism

The increasing relevance of our brands and their global acceptance is a outcome of ourbelief that fashion for a cause is a people friendly proposition that will find farreaching acceptance. With innovative designs improved & integrated manufacturingfacilities marketing expanded network of retail outlets financial strength &managerial bandwidth to operate in multiple and diverse geographies we are confident toachieve our strategic vision.

Message to shareholders

'Rupa' is not only a Company of strongly-held convictions but also with the abilityand willingness to act on those convictions to maintain its value proposition with all itsstakeholders.

Prahlad Rai Agarwala

Ghanshyam Prasad Agarwala

Kunj Bihari Agarwal