Sustainability is a core value of the Tata group and is a strongly held belief in yourCompany. At Tata Coffee we are in a unique position to display our commitment to variouscomponents of this core value across social economic and environmental factors.
Every time we sip on a hot steaming cup of coffee we are reminded of the magicalgoodness of nature that nurtured the bean behind the cup. At Tata Coffee we have walkedthe path to preserve as well as celebrate this magic by embracing sustainable practices inevery aspect of coffee making.
Sustainability is a core value of the Tata group and is a strongly held belief in yourCompany. At Tata Coffee we are in a unique position to display our commitment to variouscomponents of this core value across social economic and environmental factors.One such area is our ability to optimally manage water one of our planet's most valuableresources.
Our shade-grown and hand-picked coffee beans delight millions of consumers across theglobe. The quantity and quality of these beans depend on the elixir of life water.The right amount of natural showers at the right time leads to a blossom that is often asight to behold. The backing showers that follow help in optimal development of the coffeefruit. A year blessed with good rainfall coupled with Tata Coffee's best-in-classplantation practices delivers a harvest that excites customers and gratifies workersalike.
However climate change is adversely impacting rainfall patterns across the world and India is not immune to this. Your Company's continued dedication towards watermanagement is therefore critical to insure the long-term health of the coffee plantationsand our overall business.
Tata Coffee has invested heavily in rainwater harvesting initiatives over the past fewyears. Rainwater harvesting in itself is an ancient practice in our country with theearliest archaeological evidence of this being found in the Indus Valley Civilization. Itensures that rainwater that would have run-o3 or seeped below the usable water tables isnot wasted. Today your Company is capable of irrigating the plantations fully throughover 250 rainwater harvesting tanks built across our 19 estates. This is a formidableachievement that you can feel proud of. The foresight and focused execution that has goneinto this initiative will mitigate the risk of erratic rainfall patterns to a largeextent.
One of our critical downstream processes is pulping of the harvested coffee fruit. Ourinvestments in state-of-the-art imported pulping technology ensures that we consume 60 -70% less water than regular pulpers. Our instant coffee business has grown appreciablyover the last few years. However both our instant coffee plants in Theni and Toopran aresituated in areas impacted by relatively harsh weather conditions. To sustain growthcross-functional teams have worked closely with experts from the Tata Sustainability Groupand other external consultants to identify areas of water optimisation. Our productdevelopment teams have worked on specific blends of soluble coffee that consume less waterin the manufacturing process without compromising on the taste pro3le. Today we requiresignificantly less water per unit of instant coffee produced compared to two years ago. Wewill continue to focus on the 3Rs Reduce recycle and re-use to achieve ourwater sustainability goals in the plants. In short we will continue to conserve a lot ofblue to stay green.
While water has been a key area of focus Tata Coffee also focuses on othersustainability initiatives across areas of environmental social and economic importance.To cite an example almost 60% of the energy used in our freeze-dried coffee plant atTheni comes from renewable energy sources. The effort has been recognised by the Societyof Energy Engineers and Managers' (SEEM) National Energy Management Award in 2016.
As a culmination of our efforts all of Tata Coffee's estates have the uniquedistinction of being triple certified by Rainforest Alliance UTZ and SA 8000. Our focuson sustainability also acts as a unique difierentiator as our global customers identifywith similar value systems. As a result many marquee roasters source Indian origin coffeefrom our estates. Our soluble coffee plants are also RFA and UTZ certified ensuringstringent export requirements in some countries do not act as a barrier.
At Tata Coffee our hearts always 3nd a way to ensure we bring the best of our businesslearnings to benefft the communities around us. We have extended our water conservationinitiatives into the communities around us by making it a key focus area for our CSRefforts. We have a team dedicated to the cause that evaluates and selects the neediestvillages for intervention. We are working with experts in the area of surface waterrecharging and our efforts will positively impact more than 3000 people this year in theCoorg district alone. We will continue to build on this effort.
The Coorg Foundation established by Tata Coffee continues to support the excellentwork done by Swastha. This centre for difierently-abled children imparts academic andvocational skills that help them integrate with the society.
The team at Tata Coffee is invested in the mission of creating long-term valuefor all our stakeholders through sustainable practices'. We are con3dent that we willcontinue to delight our customers across the globe in every sip for years to come as wehave all the right ingredients of - A Sustainable Brew'.
|Sanjiv Sarin |
|Managing Director & CEO |