Business Standard

A COMMERCIAL FEATURE

What's this ?

Commercial Feature is a Business Standard Digital Marketing Initiative.

The Editorial/Content team at Business Standard has not contributed to writing or editing these articles.

For further information, please write to assist@bsmail.in

Dow eyes power plants for new wastewater treatment technology in India

With Fortilife, which enables minimum liquid discharge (MLD), Dow Water & Process Solutions aims to tap water intensive industries such as textile, power, etc

Rakesh Rao  |  Mumbai 

wastewater treatment plant image via Shutterstock.
wastewater treatment plant image via Shutterstock.

Water & Process Solutions (DWPS), a business unit of The Company, is planning to tap the power sector for its recently launched wastewater management technologgy, Fortilife. “Currently, we are focusing on textiles (where we have done significant amount of work with this technology). Going forward, we are now looking at power, which is one of the big segment that has to adhere to stringent norms. Eventually, we plan to move into other sectors,” said Sharad Gollerkeri, regional commercial manager, water & process solutions, International Pvt Ltd (India).

DWPS developed as a solution to solve the challenge of effluent discharge faced by the textile mills in Tiruppur, Tamil Nadu. Fortilife, which enables (MLD), helped these textile mills to comply with regulation by minimising environmental impact and also reducing their operating costs. Now, the company wants to target other water intensive industries with this new technology. 

“We see significant economic benefits for our customers with Fortilife. We started with textile industry and are now targeting the power sector and other water-intensive industries where wastewater recycling is needed,” added Gollerkeri. 

India is facing severe water shortage challenge, with per capita availability going down continuously, forcing the government to put in place stringent effluent treatment norms for industrial users. This has propelled the demand for technologies in the country. “We see great potential in India as there are unmet needs across multiple industries for applications. The government has also brought in policies which are crucial for the growth of water treatment industry. We are bringing to the market a range of innovative products, which are specifically designed to meet the requirements of Indian customers,” said Yochai Gafni, global business director (reverse osmosis), The Company.

Many industries are also seeing economic benefits of incorporating eco-friendly technologies as they realise that wastewater can be their low-cost and most reliable source of water. “With the government enforcing environmental laws stringently, companies are compelled to embrace technology that help them adhere to the prescribed rules of discharge. While this (regulator compliance) is driving the technology market, many companies are also looking to bring down their manufacturing cost by adopting solutions, offered by companies like Dow, to use recycled water in their facilities. That (economic benefits) will be the real driver for the adoption of solutions in the future,” stated Alan Chan, commercial director, Pacific, Water & Process Solutions.

Speaking about growth plans for India, Gafni, said, “We have seen significant growth in India, and there is a potential to grow faster because, we believe, there will be more policy interventions to ensure that clean water is available to more areas. This will trigger demand for technologies and, thus, we see exponential growth for our business in the country.”

RECOMMENDED FOR YOU

Dow eyes power plants for new wastewater treatment technology in India

With Fortilife, which enables minimum liquid discharge (MLD), Dow Water & Process Solutions aims to tap water intensive industries such as textile, power, etc

With Fortilife, which enables minimum liquid discharge (MLD), Dow Water & Process Solutions aims to tap water intensive industries such as textile, power, etc
Water & Process Solutions (DWPS), a business unit of The Company, is planning to tap the power sector for its recently launched wastewater management technologgy, Fortilife. “Currently, we are focusing on textiles (where we have done significant amount of work with this technology). Going forward, we are now looking at power, which is one of the big segment that has to adhere to stringent norms. Eventually, we plan to move into other sectors,” said Sharad Gollerkeri, regional commercial manager, water & process solutions, International Pvt Ltd (India).

DWPS developed as a solution to solve the challenge of effluent discharge faced by the textile mills in Tiruppur, Tamil Nadu. Fortilife, which enables (MLD), helped these textile mills to comply with regulation by minimising environmental impact and also reducing their operating costs. Now, the company wants to target other water intensive industries with this new technology. 

“We see significant economic benefits for our customers with Fortilife. We started with textile industry and are now targeting the power sector and other water-intensive industries where wastewater recycling is needed,” added Gollerkeri. 

India is facing severe water shortage challenge, with per capita availability going down continuously, forcing the government to put in place stringent effluent treatment norms for industrial users. This has propelled the demand for technologies in the country. “We see great potential in India as there are unmet needs across multiple industries for applications. The government has also brought in policies which are crucial for the growth of water treatment industry. We are bringing to the market a range of innovative products, which are specifically designed to meet the requirements of Indian customers,” said Yochai Gafni, global business director (reverse osmosis), The Company.

Many industries are also seeing economic benefits of incorporating eco-friendly technologies as they realise that wastewater can be their low-cost and most reliable source of water. “With the government enforcing environmental laws stringently, companies are compelled to embrace technology that help them adhere to the prescribed rules of discharge. While this (regulator compliance) is driving the technology market, many companies are also looking to bring down their manufacturing cost by adopting solutions, offered by companies like Dow, to use recycled water in their facilities. That (economic benefits) will be the real driver for the adoption of solutions in the future,” stated Alan Chan, commercial director, Pacific, Water & Process Solutions.

Speaking about growth plans for India, Gafni, said, “We have seen significant growth in India, and there is a potential to grow faster because, we believe, there will be more policy interventions to ensure that clean water is available to more areas. This will trigger demand for technologies and, thus, we see exponential growth for our business in the country.”

image
Business Standard
177 22

Dow eyes power plants for new wastewater treatment technology in India

With Fortilife, which enables minimum liquid discharge (MLD), Dow Water & Process Solutions aims to tap water intensive industries such as textile, power, etc

Water & Process Solutions (DWPS), a business unit of The Company, is planning to tap the power sector for its recently launched wastewater management technologgy, Fortilife. “Currently, we are focusing on textiles (where we have done significant amount of work with this technology). Going forward, we are now looking at power, which is one of the big segment that has to adhere to stringent norms. Eventually, we plan to move into other sectors,” said Sharad Gollerkeri, regional commercial manager, water & process solutions, International Pvt Ltd (India).

DWPS developed as a solution to solve the challenge of effluent discharge faced by the textile mills in Tiruppur, Tamil Nadu. Fortilife, which enables (MLD), helped these textile mills to comply with regulation by minimising environmental impact and also reducing their operating costs. Now, the company wants to target other water intensive industries with this new technology. 

“We see significant economic benefits for our customers with Fortilife. We started with textile industry and are now targeting the power sector and other water-intensive industries where wastewater recycling is needed,” added Gollerkeri. 

India is facing severe water shortage challenge, with per capita availability going down continuously, forcing the government to put in place stringent effluent treatment norms for industrial users. This has propelled the demand for technologies in the country. “We see great potential in India as there are unmet needs across multiple industries for applications. The government has also brought in policies which are crucial for the growth of water treatment industry. We are bringing to the market a range of innovative products, which are specifically designed to meet the requirements of Indian customers,” said Yochai Gafni, global business director (reverse osmosis), The Company.

Many industries are also seeing economic benefits of incorporating eco-friendly technologies as they realise that wastewater can be their low-cost and most reliable source of water. “With the government enforcing environmental laws stringently, companies are compelled to embrace technology that help them adhere to the prescribed rules of discharge. While this (regulator compliance) is driving the technology market, many companies are also looking to bring down their manufacturing cost by adopting solutions, offered by companies like Dow, to use recycled water in their facilities. That (economic benefits) will be the real driver for the adoption of solutions in the future,” stated Alan Chan, commercial director, Pacific, Water & Process Solutions.

Speaking about growth plans for India, Gafni, said, “We have seen significant growth in India, and there is a potential to grow faster because, we believe, there will be more policy interventions to ensure that clean water is available to more areas. This will trigger demand for technologies and, thus, we see exponential growth for our business in the country.”

image
Business Standard
177 22

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ.com at a great price. No additional sign-up required.
 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard