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Coca-Cola and partners to invest $ 1.7 bn in Indian agri ecosystem by 2022

Coca-Cola owned bottling operation in India will invest $ 900 mn to raise production infrastructure

BS B2B Bureau  |  Mumbai 

Coca-Cola

The Company - along with its bottling partners and fruit suppliers and processors in India - will invest $ 1.7 billion in the agri ecosystem of the country over the next 5 years, spanning the entire supply chain from grove to glass through a unique concept called the Fruit  

Close to $ 800 million of this contribution would be towards the procurement of processed fruit pulp and fruit concentrate for The Company’s ever increasing portfolio of juice & juice drinks and carbonated drinks with juice products in India and the remaining would be invested towards creating the required infrastructure. The company will further expand its juice product range with the launch of Pulpy Mosambi on Monday. An estimated 200,000 farmers will benefit from this 5 year roadmap of sourcing fruit pulp and fruit concentrate derived out of 2.10 million tonnes of fruit.

in India is working on a transitional journey focused on creating a virtuous of sustainable (horticulture) by using a variety of Indian fruits in its beverages under the juice and aerated drinks categories. Through this initiative owned bottling operation in India - Hindustan Beverages; 13 other independent franchise bottlers and fruit processing companies - will invest around $ 900 million on lines, juice bottling infrastructure and fruit processing plants and equipment and interventions over the next 5 years to support the demand and the growing range of the company’s non-carbonated drinks portfolio.

Hindustan Beverages and are already invested in Project Orange Unnati and Project Mango Unnati that promotes good science and technology like ultra high density plantation (UHDP) and micro irrigation system for enhanced produce.

“We have already expanded our juice range from 1 variant in 2007 to 11 variants in 2017 and if we are to realise our portfolio ambitions of being a total beverage company, we must invest in the agri ecosystem. The launch of Pulpy Mosambi marks the beginning of this transformational journey towards creating a sustainable with Indian fruits. More than 1,800 MT of the mosambi fruit has already been sourced from Jalna in Maharashtra for the first phase of the Pulpy Mosambi production. The investments announced today by will further catalyse economic growth and create new opportunities for farmers and local suppliers,” said T Krishnakumar, president, India and Southwest Asia, in a press release on Monday.

In addition to the roadmap laid out for the juice business of in India, the company also procures and exports raw materials and ingredients worth $ 280 million from India to 44 countries.

First Published: Tue, June 06 2017. 16:02 IST
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Coca-Cola and partners to invest $ 1.7 bn in Indian agri ecosystem by 2022

Coca-Cola owned bottling operation in India will invest $ 900 mn to raise production infrastructure

Coca-Cola owned bottling operation in India will invest $ 900 mn to raise production infrastructure
The Company - along with its bottling partners and fruit suppliers and processors in India - will invest $ 1.7 billion in the agri ecosystem of the country over the next 5 years, spanning the entire supply chain from grove to glass through a unique concept called the Fruit  

Close to $ 800 million of this contribution would be towards the procurement of processed fruit pulp and fruit concentrate for The Company’s ever increasing portfolio of juice & juice drinks and carbonated drinks with juice products in India and the remaining would be invested towards creating the required infrastructure. The company will further expand its juice product range with the launch of Pulpy Mosambi on Monday. An estimated 200,000 farmers will benefit from this 5 year roadmap of sourcing fruit pulp and fruit concentrate derived out of 2.10 million tonnes of fruit.

in India is working on a transitional journey focused on creating a virtuous of sustainable (horticulture) by using a variety of Indian fruits in its beverages under the juice and aerated drinks categories. Through this initiative owned bottling operation in India - Hindustan Beverages; 13 other independent franchise bottlers and fruit processing companies - will invest around $ 900 million on lines, juice bottling infrastructure and fruit processing plants and equipment and interventions over the next 5 years to support the demand and the growing range of the company’s non-carbonated drinks portfolio.

Hindustan Beverages and are already invested in Project Orange Unnati and Project Mango Unnati that promotes good science and technology like ultra high density plantation (UHDP) and micro irrigation system for enhanced produce.

“We have already expanded our juice range from 1 variant in 2007 to 11 variants in 2017 and if we are to realise our portfolio ambitions of being a total beverage company, we must invest in the agri ecosystem. The launch of Pulpy Mosambi marks the beginning of this transformational journey towards creating a sustainable with Indian fruits. More than 1,800 MT of the mosambi fruit has already been sourced from Jalna in Maharashtra for the first phase of the Pulpy Mosambi production. The investments announced today by will further catalyse economic growth and create new opportunities for farmers and local suppliers,” said T Krishnakumar, president, India and Southwest Asia, in a press release on Monday.

In addition to the roadmap laid out for the juice business of in India, the company also procures and exports raw materials and ingredients worth $ 280 million from India to 44 countries.
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Business Standard
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Coca-Cola and partners to invest $ 1.7 bn in Indian agri ecosystem by 2022

Coca-Cola owned bottling operation in India will invest $ 900 mn to raise production infrastructure

The Company - along with its bottling partners and fruit suppliers and processors in India - will invest $ 1.7 billion in the agri ecosystem of the country over the next 5 years, spanning the entire supply chain from grove to glass through a unique concept called the Fruit  

Close to $ 800 million of this contribution would be towards the procurement of processed fruit pulp and fruit concentrate for The Company’s ever increasing portfolio of juice & juice drinks and carbonated drinks with juice products in India and the remaining would be invested towards creating the required infrastructure. The company will further expand its juice product range with the launch of Pulpy Mosambi on Monday. An estimated 200,000 farmers will benefit from this 5 year roadmap of sourcing fruit pulp and fruit concentrate derived out of 2.10 million tonnes of fruit.

in India is working on a transitional journey focused on creating a virtuous of sustainable (horticulture) by using a variety of Indian fruits in its beverages under the juice and aerated drinks categories. Through this initiative owned bottling operation in India - Hindustan Beverages; 13 other independent franchise bottlers and fruit processing companies - will invest around $ 900 million on lines, juice bottling infrastructure and fruit processing plants and equipment and interventions over the next 5 years to support the demand and the growing range of the company’s non-carbonated drinks portfolio.

Hindustan Beverages and are already invested in Project Orange Unnati and Project Mango Unnati that promotes good science and technology like ultra high density plantation (UHDP) and micro irrigation system for enhanced produce.

“We have already expanded our juice range from 1 variant in 2007 to 11 variants in 2017 and if we are to realise our portfolio ambitions of being a total beverage company, we must invest in the agri ecosystem. The launch of Pulpy Mosambi marks the beginning of this transformational journey towards creating a sustainable with Indian fruits. More than 1,800 MT of the mosambi fruit has already been sourced from Jalna in Maharashtra for the first phase of the Pulpy Mosambi production. The investments announced today by will further catalyse economic growth and create new opportunities for farmers and local suppliers,” said T Krishnakumar, president, India and Southwest Asia, in a press release on Monday.

In addition to the roadmap laid out for the juice business of in India, the company also procures and exports raw materials and ingredients worth $ 280 million from India to 44 countries.

image
Business Standard
177 22