Noida-based pharmaceutical company Jubilant Life Sciences
has entered into a strategic partnership with Barentz
International, the Netherlands-based producer & distributor of high-quality ingredients, to serve the food & nutrition
market in India and its neighbouring countries. The collaboration aims at delivering solutions in food nutrition and fortification.
“There is an increased awareness for nutrient rich diets and we see a growing demand for ingredients
and additives for food & nutrition. Barentz
has a diverse range of products within this portfolio and a rich history of over six decades. The strategic partnership between the two brands represents our common belief in offering high quality products to our customers. We are positive about leveraging our existing customer relationships and established infrastructure to benefit from this partnership to its full potential,” said Pramod Yadav, co-CEO of life science ingredients
business of Jubilant Life Sciences.
Yadav added, “Micronutrient deficiency is widely prevalent in Asia and food fortification of staple food is an important measure to improve the health of the population. Barentz
is the ideal partner to progress in this area, especially when it comes to products for high care applications such as infant formula and clinical nutrition. Through this relationship we plan to offer high quality, nutrient premixes and blends to our customers.”
Working with global suppliers, Barentz
offers a full portfolio of single specialty ingredients
for food & beverages, as well as custom nutritional and functional blends, produced at its production facilities Vitablend in Singapore. Jubilant
is the world’s second largest producer of Vitamin
B3 (Niacinamide and Niacin), a vitamin
that is extensively used in dietary food supplements, enrichment of breakfast cereals and flour, beverages and energy drinks, infant formulas, baking and confectionary. Together the two companies hope to make a significant impact in the area of micronutrient deficiency through solutions in food nutrition and fortification.
Stating that India is a new, large market for Barentz
offering immense growth opportunities, Hidde van der Wal, CEO of Barentz
International, said, “We hope to position this partnership as a leading distribution player in India, Sri-Lanka, Pakistan, Nepal and Bangladesh and become a reference in nutrient fortification. Considering Jubilant’s network, customer connections and experience of working with the Indian regulatory bodies, along with our combined enlarged ingredients
portfolio, we are confident that our partnership will expand our market share steadily and quickly.”