Business Standard

A COMMERCIAL FEATURE

What's this ?

Commercial Feature is a Business Standard Digital Marketing Initiative.

The Editorial/Content team at Business Standard has not contributed to writing or editing these articles.

For further information, please write to assist@bsmail.in

Alok to tap LED industry with light diffusing masterbatch

The company's masterbatch will make the energy-efficient LED lighting source safe to eyes, without any drop in the intensity of light

Rakesh Rao  |  Mumbai 

Alok to tap LED industry with light diffusing masterbatch

The Delhi-based Alok, one of the leading manufacturers of masterbatches (a key raw material for making products), is eyeing to tap the growing light emitting diodes (LED) industry with its innovative products that help reduce the harmful effect of this energy-efficient lighting source on eyes. 

While the benefits of - such as being energy efficient and low greenhouse gas emitter - are well-known, researchers across the world point out to the health damage, especially the retinal damage, caused by LEDs. A recent study revealed that exposure to lights can cause irreparable harm to the human eye - specifically the retina - because the light emitted from an lamp can be too harsh and bright, if there is no protective shield. As per research studies, 90 percent of the lamps available in India do not have protective filters/screens.

To overcome this problem, developed a light diffusing (LD) technology by adding a filter in front of the fixture. At present, LDA masterbatches are imported and, therefore, have a high price point. By developing LDA indigenously, Alok aims to bring down the cost of products and increase access to safe lights in the country. 

“LDA is an outcome of our Alok Technology Incubation Centre (ATIC) in collaboration with CIPET. We are producing LDA masterbatches for commercial purpose,” informed Vikram Bhadauria, director,

Light diffusing (LDM) works on the concept of diffusing harsh light into a softer form, without sacrificing the lumen intensity of the Unlike traditional light diffusers, which drop the intensity of light, LDM does not make the light appear dim instead of diffused. More importantly, it does not cause any damage to the eyes.

With the government encouraging the use of lamps, the demand for has seen a quantum jump in the country. The government has adopted the Domestic Efficient Lighting Programme (DELP), through which it aims to save 20 gigawatts by replacing incandescent bulbs with 770 million lamps by 2018. 

This burgeoning market has opened up a huge opportunity for Alok to promote its import-substitute LDA masterbatch, marketed under LumaNex brand, which can help in production of safe lights. “Under DELP, the government wants to replace all the 77 crore incandescent bulbs sold in India with bulbs; this has opened big avenue for the lighting industry. Manufacturers of lights are looking to cash in on the opportunity arising out of the new government’s initiative to push usage of the energy saving bulbs and they expect the sector to touch a size of Rs 20,000 crore by 2020. Local manufacturing of safe lights using LDA masterbatches would not only be cost efficient, but will also reflect progress on the ‘Make in India’ initiative,” opined Bhadauria.

In order increase the acceptance for its LDA masterbatch, Alok is working closely with the manufacturers to put in place standards and specification. “We are working with the industry to standardise the product specifications and to incorporate them into the recent BIS standards for the lights. The manufacture of this product requires a very unique production and testing infrastructure. We plan to rapidly upscale the same as consumer awareness increases and standardisation of the ecosystem takes place,” said

First Published: Tue, May 24 2016. 17:03 IST
RECOMMENDED FOR YOU

Alok to tap LED industry with light diffusing masterbatch

The company's masterbatch will make the energy-efficient LED lighting source safe to eyes, without any drop in the intensity of light

The company's masterbatch will make the energy-efficient LED lighting source safe to eyes, without any drop in the intensity of light
The Delhi-based Alok, one of the leading manufacturers of masterbatches (a key raw material for making products), is eyeing to tap the growing light emitting diodes (LED) industry with its innovative products that help reduce the harmful effect of this energy-efficient lighting source on eyes. 

While the benefits of - such as being energy efficient and low greenhouse gas emitter - are well-known, researchers across the world point out to the health damage, especially the retinal damage, caused by LEDs. A recent study revealed that exposure to lights can cause irreparable harm to the human eye - specifically the retina - because the light emitted from an lamp can be too harsh and bright, if there is no protective shield. As per research studies, 90 percent of the lamps available in India do not have protective filters/screens.

To overcome this problem, developed a light diffusing (LD) technology by adding a filter in front of the fixture. At present, LDA masterbatches are imported and, therefore, have a high price point. By developing LDA indigenously, Alok aims to bring down the cost of products and increase access to safe lights in the country. 

“LDA is an outcome of our Alok Technology Incubation Centre (ATIC) in collaboration with CIPET. We are producing LDA masterbatches for commercial purpose,” informed Vikram Bhadauria, director,

Light diffusing (LDM) works on the concept of diffusing harsh light into a softer form, without sacrificing the lumen intensity of the Unlike traditional light diffusers, which drop the intensity of light, LDM does not make the light appear dim instead of diffused. More importantly, it does not cause any damage to the eyes.

With the government encouraging the use of lamps, the demand for has seen a quantum jump in the country. The government has adopted the Domestic Efficient Lighting Programme (DELP), through which it aims to save 20 gigawatts by replacing incandescent bulbs with 770 million lamps by 2018. 

This burgeoning market has opened up a huge opportunity for Alok to promote its import-substitute LDA masterbatch, marketed under LumaNex brand, which can help in production of safe lights. “Under DELP, the government wants to replace all the 77 crore incandescent bulbs sold in India with bulbs; this has opened big avenue for the lighting industry. Manufacturers of lights are looking to cash in on the opportunity arising out of the new government’s initiative to push usage of the energy saving bulbs and they expect the sector to touch a size of Rs 20,000 crore by 2020. Local manufacturing of safe lights using LDA masterbatches would not only be cost efficient, but will also reflect progress on the ‘Make in India’ initiative,” opined Bhadauria.

In order increase the acceptance for its LDA masterbatch, Alok is working closely with the manufacturers to put in place standards and specification. “We are working with the industry to standardise the product specifications and to incorporate them into the recent BIS standards for the lights. The manufacture of this product requires a very unique production and testing infrastructure. We plan to rapidly upscale the same as consumer awareness increases and standardisation of the ecosystem takes place,” said
image
Business Standard
177 22

Alok to tap LED industry with light diffusing masterbatch

The company's masterbatch will make the energy-efficient LED lighting source safe to eyes, without any drop in the intensity of light

The Delhi-based Alok, one of the leading manufacturers of masterbatches (a key raw material for making products), is eyeing to tap the growing light emitting diodes (LED) industry with its innovative products that help reduce the harmful effect of this energy-efficient lighting source on eyes. 

While the benefits of - such as being energy efficient and low greenhouse gas emitter - are well-known, researchers across the world point out to the health damage, especially the retinal damage, caused by LEDs. A recent study revealed that exposure to lights can cause irreparable harm to the human eye - specifically the retina - because the light emitted from an lamp can be too harsh and bright, if there is no protective shield. As per research studies, 90 percent of the lamps available in India do not have protective filters/screens.

To overcome this problem, developed a light diffusing (LD) technology by adding a filter in front of the fixture. At present, LDA masterbatches are imported and, therefore, have a high price point. By developing LDA indigenously, Alok aims to bring down the cost of products and increase access to safe lights in the country. 

“LDA is an outcome of our Alok Technology Incubation Centre (ATIC) in collaboration with CIPET. We are producing LDA masterbatches for commercial purpose,” informed Vikram Bhadauria, director,

Light diffusing (LDM) works on the concept of diffusing harsh light into a softer form, without sacrificing the lumen intensity of the Unlike traditional light diffusers, which drop the intensity of light, LDM does not make the light appear dim instead of diffused. More importantly, it does not cause any damage to the eyes.

With the government encouraging the use of lamps, the demand for has seen a quantum jump in the country. The government has adopted the Domestic Efficient Lighting Programme (DELP), through which it aims to save 20 gigawatts by replacing incandescent bulbs with 770 million lamps by 2018. 

This burgeoning market has opened up a huge opportunity for Alok to promote its import-substitute LDA masterbatch, marketed under LumaNex brand, which can help in production of safe lights. “Under DELP, the government wants to replace all the 77 crore incandescent bulbs sold in India with bulbs; this has opened big avenue for the lighting industry. Manufacturers of lights are looking to cash in on the opportunity arising out of the new government’s initiative to push usage of the energy saving bulbs and they expect the sector to touch a size of Rs 20,000 crore by 2020. Local manufacturing of safe lights using LDA masterbatches would not only be cost efficient, but will also reflect progress on the ‘Make in India’ initiative,” opined Bhadauria.

In order increase the acceptance for its LDA masterbatch, Alok is working closely with the manufacturers to put in place standards and specification. “We are working with the industry to standardise the product specifications and to incorporate them into the recent BIS standards for the lights. The manufacture of this product requires a very unique production and testing infrastructure. We plan to rapidly upscale the same as consumer awareness increases and standardisation of the ecosystem takes place,” said

image
Business Standard
177 22