has announced that its pilot program has delivered the technology industry’s first packaging
trays with 25 percent recycled ocean plastic content. Dell
collected from waterways and beaches for use in the new packaging
tray for its Dell
XPS 13 2-in-1 laptop, building on Dell’s broader sustainable supply chain strategy. In 2017, its ocean plastics
pilot will keep 16,000 pounds of plastic from entering the ocean.
will transition its award-winning XPS 13 2-in-1 to ocean plastics packaging
beginning April 30, 2017. The company also will include educational information on its packaging
to raise global awareness and action on ocean ecosystem health solutions, an area of shared interest between Dell, its Social Good Advocate, Adrian Grenier and the Lonely Whale Foundation.
To help ensure the packaging
does not end up back in the oceans, Dell
will stamp each tray with the No. 2 recycling symbol, designating it as HDPE (which is commonly recyclable in many locations). Dell’s packaging
team designs and sources its product packaging
to be more than 93 percent recyclable by weight so that it can be reused as part of the circular economy.
The ocean plastics
supply chain process is made of multiple stages. Dell’s partners intercept ocean plastics
at the source in waterways, shorelines and beaches before it reaches the ocean. It then processes and refines the used plastics, mixes the ocean plastic (25 percent) with other recycled HDPE plastics
(the remaining 75 percent) from sources like bottles and food storage containers. Finally, it moulds the resulting recycled plastic flake into new packaging
trays and ship the trays for final packaging
and customer delivery.
Dell’s pilot program follows a successful feasibility study launched March 2016 in Haiti. The company has a long history of incorporating sustainable and recycled materials into its products and packaging.
Since 2008, Dell
has included post-consumer recycled plastics
in its desktops, and as of January 2017, reached its 2020 goal of using 50 million pounds of recycled materials in its products.
Increasingly, the company’s focus has been on delivering in a circular way - where materials from someone else’s waste stream can be used as inputs into products and packaging. Dell
was the first - and continues to be the only - to offer computers and monitors that contain e-waste plastics
and recycled carbon fibre.
In partnership with Adrian Grenier and the Lonely Whale Foundation, Dell
has helped to increase understanding of ocean health issues, using virtual reality technology to bring people closer to the issues facing the oceans. A recent study¹ reported between 4.8 and 12.7 million metric tons of mismanaged plastic waste entered the ocean in 2010 alone. Dell
has published a white paper on sourcing strategies and plans to convene a cross-industry working group that will address ocean plastics
on a global scale.