In January 2017 Russian Ministry of health presented a draft strategy for a healthy lifestyle, and lot of people immediately questioned its viability.
After all, health officials have threatened no less than to change the gastronomic habits of the Russians, whom they intended to teach for healthy, wholesome food. Only six months have passed and we can say that the initiative of the Ministry of Health has received the full support and understanding of business.
One of the key measures in this area was to restrict television advertising of various sodas, chips and other hazards, provide healthy food producers with tax incentives, etc.
Meanwhile, the initiative of the Ministry of Health was picked up by entrepreneurs working in the sphere of public catering. New "healthy lifestyle cafe", "diet restaurants" and canteens with the right products appear throughout the country. Cooker's gourmet café opened in summer in the capital. The investor of the project was the famous French entrepreneur and founder of a network of Volkonsky cafes-bakeries Alexandre Garese, who along with his partner and managing director of the project Anastasia Nikiforova seriously expects the consumer boom in this segment. Despite the format of the cafe, where you can have a snack quickly, the philosophy of Cooker's is completely consistent with the ideas of a healthy lifestyle, as even the desserts are prepared without sugar, gluten and eggs.
“Restaurants and cafes of "healthy nutrition" have become a trend in our society. Investments in such projects are getting not only profitable and prospective, but also patriotic”, Alexandre Garese said. “The Russians used to consume healthy food solely for medical purposes for a long time—in hospitals or rest-and-Spa institutions. But the time has come to bring something new into the food culture: first of all, healthy food is not only food for the sick or losing weight, and secondly—it can be very tasty. We had a lot of tasting in Cooker's, and invited not only experts, but also our customers to find the recipe that our consumers like most of all. As an investor, I am confident that the future belongs to institutions with the "right" menu.”
However, one should remember that the ideas of a healthy lifestyle (HLS) in the sphere of public catering still has to overcome many battles with the traditional Russian mentality. Other experts prove noticed by Alexandre Garese cravings of our fellow citizens to “imperfect” dishes.
Top queries about nutrition show that the population still adheres to traditional Soviet style of nutrition, which cannot be called healthy. Saturated fats in animal products are a source of "bad" cholesterol that contributes to the formation of plaques in blood vessels and causes heart disease, says Oleg Medvedev, Doctor of Medical Sciences and Professor. In his opinion, it is better for the Russians to replace starchy vegetables like potatoes with cauliflower or broccoli, leafy greens and beans and to consume more fish, seafood, nuts and seeds.