Business Standard

As UP polls approach, BJP has most ad inserts on TV in fifth week of 2017

At 11,563 insertions during the week, the BJP outstripped other brands like Idea, Horlicks

Urvi Malvania  |  Mumbai 

Narendra Modi

Bharatiya Janata Party had most TV ad insertions between January 28 and February 3, according to Broadcast Audience Research Council (Barc). At 11,563 insertions during the week under consideration, the BJP outstripped other brands like Idea 4G 9,144, Vivo V5 Plus 8,157, and Horlicks 7,344.

BJP's ad insertions on TV come as Uttar Pradesh goes to polls from Saturday. No other political party seems to be as bullish on TV.

The other outlier on the list is Petroleum Conservation Association, coming in a close second at with 11,053 inserts. The rest of the list shows familiars brands from mobile handset, telecom, fast-moving consumer goods, and e-commerce sectors.

In terms of advertisers, Hindustan Unilever Ltd (HUL) rules supreme, Patanjali Ayurved comes a distant second, followed by companies like Reckitt Benckiser, ITC, Cadbury, and Colgate-Palmolive. Differentiation between brand and advertiser is made on the basis of company structure. So while HUL falls under the advertiser category, its products being marketed under different names fall under the brand category.

The only non-FMCG company on the list was Super Cassettes Industries, the company that owns and operates music label T-series.

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As UP polls approach, BJP has most ad inserts on TV in fifth week of 2017

At 11,563 insertions during the week, the BJP outstripped other brands like Idea, Horlicks

At 11,563 insertions during the week, the BJP outstripped other brands like Idea, Horlicks Bharatiya Janata Party had most TV ad insertions between January 28 and February 3, according to Broadcast Audience Research Council (Barc). At 11,563 insertions during the week under consideration, the BJP outstripped other brands like Idea 4G 9,144, Vivo V5 Plus 8,157, and Horlicks 7,344.

BJP's ad insertions on TV come as Uttar Pradesh goes to polls from Saturday. No other political party seems to be as bullish on TV.

The other outlier on the list is Petroleum Conservation Association, coming in a close second at with 11,053 inserts. The rest of the list shows familiars brands from mobile handset, telecom, fast-moving consumer goods, and e-commerce sectors.

In terms of advertisers, Hindustan Unilever Ltd (HUL) rules supreme, Patanjali Ayurved comes a distant second, followed by companies like Reckitt Benckiser, ITC, Cadbury, and Colgate-Palmolive. Differentiation between brand and advertiser is made on the basis of company structure. So while HUL falls under the advertiser category, its products being marketed under different names fall under the brand category.

The only non-FMCG company on the list was Super Cassettes Industries, the company that owns and operates music label T-series.
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Business Standard
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As UP polls approach, BJP has most ad inserts on TV in fifth week of 2017

At 11,563 insertions during the week, the BJP outstripped other brands like Idea, Horlicks

Bharatiya Janata Party had most TV ad insertions between January 28 and February 3, according to Broadcast Audience Research Council (Barc). At 11,563 insertions during the week under consideration, the BJP outstripped other brands like Idea 4G 9,144, Vivo V5 Plus 8,157, and Horlicks 7,344.

BJP's ad insertions on TV come as Uttar Pradesh goes to polls from Saturday. No other political party seems to be as bullish on TV.

The other outlier on the list is Petroleum Conservation Association, coming in a close second at with 11,053 inserts. The rest of the list shows familiars brands from mobile handset, telecom, fast-moving consumer goods, and e-commerce sectors.

In terms of advertisers, Hindustan Unilever Ltd (HUL) rules supreme, Patanjali Ayurved comes a distant second, followed by companies like Reckitt Benckiser, ITC, Cadbury, and Colgate-Palmolive. Differentiation between brand and advertiser is made on the basis of company structure. So while HUL falls under the advertiser category, its products being marketed under different names fall under the brand category.

The only non-FMCG company on the list was Super Cassettes Industries, the company that owns and operates music label T-series.

image
Business Standard
177 22