It’s not just young men who need to go West to improve their fortunes. The buzz in the airwaves is that the highly successful TV channel Colors, too, is all set to set to launch in the US and the UK to rake in some moolah. Colors believes it has an untapped gold mine in the subcontinent’s diaspora. Here’s why: Audiences from India, Bangladesh and Pakistan — and there are nearly 200,000 subscribers in the US — pay, on an average, $ 5 per subscription for a month. That’s why top executives spotted in the US last week tying up deals with cable and DTH operators.

Chinese Whispers -  Foreign direct confusion -  A capital gain -  For whom the boons toll -  Apple of their eye -  Faith in errors  More

New Ipad Application :Business Standard's all new IPad App Click here to download for free Other Stories      - NSE loses trillion-dollar market cap tag, BSE a whisker away - Petrol to cost Rs 7.54 a litre more, highest ever hike - Putin supports controversial anti-protest bill - Rupee slumps to new low of 56.22 on Greece woes - Facebook, banks sued over pre-IPO analyst calls

Tags : Colors | West | US | DTH |   Read Business news in  Advertisements -  Benefits Upto Rs. 2.36 Lakhs on the Fully Loaded TJet Petrol. -  Journey on, We are by Your Side. Click here to know more -  Benefits Upto Rs. 2.36 Lakhs on the Fully Loaded TJet Petrol. -  The Best Seller is Also the No. 1 in Mileage. Click here -  Watch The Film Here. Click here to know more.. -  Leader in Passenger Car & Automobile Tyres. Click here -  1 billion in saving for Unilever without any tangles. -  A Brand New Server at a Price That Fits Your Budget. Click here -  Learn How One City is Running on FOOD SCRAPS. -  One Partnership Endless Possibilities. Click here to know more -  Helping doctors detect diseases earlier, saving costs & extending lives. -  36 Lakhs can get you a pool of Luxuries. Click here -  Which is the best plan for your daughter -  Check out the TRUE COLOURS of your Stocks, Now for FREE! -  One of the leading business schools in the world.Know More -  Invest in Real Estate. Villas in Bangalore starting @ Rs.66 lacs