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Strategist Team / Mumbai July 06,2004
Which was the first Indian company to sponsor a sports tournament overseas?
What are fans of the Ferrari team in Formula One championship better known as?
Which brand tells you the time on Centre Court at Wimbledon?
Which two-word phrase did Marshall McLuhan coin to describe the world considered as a single community linked by telecommunication?
The French coined a word in response to the adverse impact that Coca-Cola had on the consumption of wine. What’s the word?
What are the 5 P’s of merchandising?
This florist once ran a brilliant ad in The New York Times: The copy, entirely in shorthand, was clipped by thousands of curious businessmen who naturally asked their secretaries for a translation. The ad — addressed to these very secretaries — asked them to remember him when the boss wanted flowers for his wife! Name the florist.
Elizabeth I was the Virgin Queen. Who is the Virgin King?
Pepsi recently introduced Pepsi Edge, a low-carbohydrate drink, in the US, in response to a similar product by Coca-Cola. What is the Coca-Cola product called?
In its earliest form, it was known as BackRub. What did it later became popular as and who were its founders?
The winner will receive a prize of Rs 2,000. Please send your entries to bs_desk@yahoo.com. Entries will not be entertained unless accompanied by your full postal address and a colour photograph in jpg format. Last date for receiving entries: July 8. Business Standard Limited employees and previous winners of the quiz and their families are requested not to participate.
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