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| A Decisive Verdict, CNN-IBN is No.1 on the Counting Day | | CNN-IBN emerges as the clear leader during General Election 2009 |
| Announcement / Corporate May 20, 2009, 19:33 IST |
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On the biggest day in Indian News journalism, CNN-IBN was India’s Most watched English News channel across audience groups. On the Counting Day when it mattered the most to the country, CNN-IBN with its team of most formidable election experts and largest network of correspondents emerged as the No.1 English news channel across audience groups (Source: TAM, Channel Share%, Market: All India, Time Period: Wk 20’09, 16th May’09, 0600-2400 hrs in CS 4+ Yrs, CS 15+ Yrs, CS AB 15+ Yrs, CS 25+ Yrs, CS AB 25+ Yrs, CS AB Males 25+ Yrs & CS A Males 25+ Yrs). CNN-IBN also leads in All Metros across audience groups (Source: TAM, Channel Share%, Market: All Metros, Time Period: 16th May'09, 0600-2400 hrs in CS 4+ Yrs, CS 15+ Yrs, CS 25+ Yrs, CS AB, 25+ Yrs , CS AB Males 25+ Yrs). The channel delivered the maximum 30min NGRP’s of 2.47 on the Counting Day (Source: TAM, Market: All India, CS 15+ Yrs, Time Period: Wk20, 16th May'09, 0600-2400 hrs).
On the Counting Day, CNN-IBN had a panel of country’s most formidable election experts including Rajdeep Sardesai, Yogendra Yadav, Karan Thapar, Diptosh Majumdar, Sagarika Ghose, Nandan Nilekani, Ramachandra Guha, Dileep Padgaonkar, P. Sainath, Lord Meghnad Desai, Inder Malhotra and Fareed Zakaria. Under its umbrella of Election Specials, ‘A Billion Votes’ & ‘The Verdict’, CNN-IBN brought together some of the most credible, comprehensive, most definitive shows and post poll survey like ‘Rock The Vote’, ‘India Can India Will’, ‘Face the Elections’, ‘Battle for India’, ‘Election Katha with Ram’, ‘Kings & Queens’ and the ‘CSDS National Election Study presented by CNN-IBN, IBN7 & Dainik Bhaksar’. CNN-IBN brought together the latest news and the newsmakers through the election season with exclusive interviews with the biggest names in Indian politics.
Rajdeep Sardesai, Editor-In-Chief, IBN18 Network said “As the most decisive verdict is out, CNN-IBN’s emergence as the No.1 English News Channel reinforces the immense faith showed by the viewers through the election season. Our unprecedented leadership in the English News genre during the world’ largest exercise is indeed a tribute to our spirit of relentless journalism. We were not only the No.1 English channel on the five polling days & the counting day, but also the only news network to get the post poll predictions right!”
Dilip Venkatraman, Chief Marketing Officer – IBN18 Network & Chief Operating Officer – IBN18 Focus said, “CNN-IBN was India’s most watched English News channel across audience groups on the counting day, stamping its leadership by topping the charts and acquiring the maximum channel share. This was possible as we delivered a complete 3600 experience by enabling multi-media touch points, be it on TV, Internet, Mobile or other media. Reiterating the fact when a billion refurbish democracy, the world tunes-in to India’s No.1”.
Sanjay Dua, COO, Network18 Media & Head IBN Media Operations said “CNN-IBN’s continuous leadership throughout the GE 09’ season also reflects the faith of our advertisers on the channel and on the entire IBN18 Network. We indeed managed to deliver more value to our advertisers”.
Also on the Counting Day, CNN-IBN was simulcast through the day on India’s Business news leader, CNBC-TV18. CNN-IBN & CNBC-TV18 together delivered a NGRP’s of 3.26.
The country’s most definitive portal on politics, IBNPolitics.com, powered by IBNLive.com, clocked a whooping 13.65 million page views on the day of the final verdict and 126+ million page views throughout the election season from Feb 16th- May 16th, delivering a complete 3600 experience to the viewer.
CNN-IBN was also the nation’s choice and the No.1 English News Channel across all 6 crucial days during the Election Season including the 5 Polling days and the Counting Day (Source: TAM, Channel Share%, TG: CS 15+, All India, Period: Wk 16-20’09, 16th April, 23rd April, 30th April, 7th May, 13th May & 16th May, 0600-2400 hrs).
In the latest week, Week 20 reinforcing its leadership, CNN-IBN continued its unprecedented lead clearly amongst audience groups throughout the day (Source: TAM, Channel Share%, Market: All India, Time Period: Wk 20’09, 0600-2400 hrs in CS 15+ Yrs & CS 25+ Yrs). The channel also delivered maximum NGRP’s of 6.86 in week 20 (Source: TAM, Market: All India, CS 15+ Yrs, Time Period: Week20, 0600-2400 hrs).
On the biggest day for Indian Journalism, the biggest democracy voted for CNN-IBN.
About Network 18
Network18 [BSE: 532798,NSE: Network18] is one of India's leading full play media conglomerates with interests in television, print, internet, filmed entertainment, mobile content and allied businesses. Through its holding in Television Eighteen India Ltd (TV18) [BSE: 532299, NSE: TV-18], Network18 operates India’s leading business news television channels, CNBC-TV18 and CNBC Awaaz. It also runs one of India’s largest Internet players - Web18, as well as one of India’s leading real time financial information and news terminals - Newswire18. TV18 has recently expanded into print with Infomedia18, a newly formed entity following the acquisition of Infomedia, India's leading player in the special interest publishing and printing operations space.TV18 has also announced collaboration with Forbes media for the launch of a business magazine in India. Through its holding in ibn18 Broadcast Ltd (ibn18) [BSE: 532800,NSE: ibn18], Network18 operates in the general news and entertainment space with leading general news channels CNN-IBN and IBN7 and has launched IBN Lokmat, a Marathi news channel in partnership with the Lokmat group. ibn18 also operates a joint venture with Viacom, called Viacom18 which houses the MTV, VH1 and Nickelodeon channels in India - as also Studio18, the Group’s filmed entertainment operation and has launched ‘Colors’, a Hindi general entertainment channel. Additionally, Network18 holds the Group’s online & on-air home shopping venture, Homeshop18 and its full spectrum events management venture, E18.
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