Abheek Barua on buzz-words and catch phrases that hogged the headlines in 2008 but are now passe.
Market research shows that lists are extremely popular, hence apparently the profusion of top tens and top twenties in the media. I have my own — a list of words and phrases that I am unlikely to use in my columns for 2009. I suspect other columnists could produce similar lists on request. These are some of the buzz-words and catch phrases that hogged the headlines at some point in 2008 but are now passé. If some of them start to reappear in newspaper columns, the global economy and financial markets might be due for quicker recovery than we anticipate. Here they are:
The author is chief economist, HDFC Bank. The views here are personal