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Aditi Technologies aims at 30% growth
/ Business Standard January 19,2002

Aditi Technologies Aims At 30% Growth
/ BUSINESS STANDARD Jan 19, 2002, 00:00 IST

Bangalore-based Aditi Technologies is targeting a 30 per cent revenue growth in the next financial year. The company also plans to open offices in Europe.

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The $15-million privately held Aditi Technologies — which incubated the CRM product company Talisma — is now planning to focus on areas where the company is traditionally strong and rein in costs. “We want to grow 25-30 per cent and plan offices in Europe with direct presence and use of partners,” Aditi Technologies CEO Vivek Chopra told Business Standard.

Chopra added the primary focus of the company would be on keeping costs under control.

“The industry as a whole is hurting and we are no exception. We need to hunker down, keep costs under control and ensure that we keep our revenue streams steady,” he said. On the billing rate front, Chopra admitted that Aditi was facing a downward pressure to reduce the number of new accounts though there had been no pressure from the existing customers to reduce the rates.

Chopra who came in from Wipro Technologies has after taking over at Aditi ensured that there was a tight control of costs and has overseen the setting up of sales offices in California, Dallas and Boston.

"Aditi's entire organisation structure is now changed to ensure higher levels of focus and accountability and there is a profit and loss culture at the business unit levels".

Aditi which had laid off personnel in August has now started to hire again.

"Yes we laid off 40 people in august but that was then, and today we are going back to the IITs and recruiting all those whose joining dates had been deferred" Chopra said.

The company has won fresh projects and amongst them it hsa set up two ODC (off-shore development centres) for Space Labs and Kahootz. It has also won IT projects for work at a port in Seattle and also a system integration alliance with Click2learn.

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