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| AIOCD Pharmasofttech AWACS has launched ’PharmaTrac’ |
| Announcement / Corporate Oct 27, 2009, 20:15 IST |
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An online database of the Indian Pharmaceutical Market
PharmaTrac will provide key insights to Pharmaceutical Manufacturers that will guide their strategies & actions on New Product Launches, Therapy Presence, Performance Appraisal, Geographic Focus, Budgeting, Stocking Patterns, Fieldforce deployment as well as tapping newer growth avenues. PharmaTrac would also be useful to Equity Analysis as it not only gives dealer level sales but also gives their stock levels for the first time in the industry. So for most Pharma companies where P&L is built on Primary sales, analyzing the true sales after eliminating excess stocking at dealers would be an interesting finding. PharmaTrac would also be useful. Government and other Health Organizations like WHO would also be a potential user of this data to track elements like Price changes, Disease Patterns, Geographic dispersion of Lifestyle Diseases etc.
The company has worked for close to 3 years to develop this product starting with Census of 18,000 stockists across the country, panel formation, data processing and statistical projections. The company claims to have an accuracy of 85-90% at he National Level. It would be a monthly report to begin with graduate to a 10 days report in near future.
PharmaTrac analysis would cover the Rank, Size, Share and Growth of Top Pharma Companies, Top Brands, Top Therapy areas and Top Geographies. It would additionally include New Launches in terms of molecuels and brands and their performance in the market. "
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