Leading telecom company Bharti Airtel today announced the launch of its comic portal, where subscribers can access comic strips from mobile phones.

The company said the service would be available on its mobile entertainment portal, Airtel Live.

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Commenting on the launch, Bharti Airtel Head M-Entertainment Saleem Mobhani said, "With mobile becoming the one-stop device for all entertainment needs, comics would be a much sought after addition to our existing services on Airtel Live."

Airtel customers may access the comics portal service by texting COMICS or COMIC to 54321, the company added.

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