Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns and markets the Amul brand of milk and milk products, announced a record sales turnover of Rs 8,005 crore on Wednesday. Financial results of the apex body of the dairy cooperatives in Gujarat were declared in its 36th Annual General Meeting (AGM) today.
Commenting on the results, Parthi G Bhatol, chairman, GCMMF said, “Last year, the turnover was Rs 6,711 crore. However, GCMMF has registered a growth of 19.3 per cent to reach Rs 8,005 crore. This is impressive growth, when viewed from the perspective of drought effect and resultant drop in milk procurement, as well as 27.7 per cent growth that we achieved in the year 2008-09”.
Of its various products, the Federation saw sales growth of 46 per cent in Masti Dahi, ice-cream sales rose by 22 per cent, Amul Cheese sales increased by 20 per cent and fresh cream registered a growth of 39 per cent. GCMMF’s Ultra high temperature (UHT) milk also grew strongly at 14 per cent, along with beverage and chocolate sales, which grew by 25 per cent and 30 per cent, respectively. “The Federation has justified its undisputed leadership in milk business by achieving sales growth in pouch milk by more than 21 per cent and in value terms by 32 per cent from existing markets only. We have achieved number one status in pouch milk sales in Delhi this year,” Bhatol added.
Amul saga must be emulated by each and every state, especially of all farm-produce. Due to marketing problem of low demand in the villages, producers are exploited by various middle-men, who pocket around 60 per cent of the price paid by consumers in the nearby towns. Producers-cum-consumers co-operative societies would solve this problem and check the run-away inflation as well to a great extent. If Big Bazar of the Future Group can sell at a discount to the market price and still operate profitably its supply chains, well-organized co-ops too would succeed in this sphere, subject also to active involvement by leaders like Dr. Kurien.
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