Amway India to foray into premium skin care segment
Ropes in Bollywood actress Diya Mirza as brand ambassador
Our Regional Bureau / Hyderabad February 09, 2005
The Rs 636-crore Amway India, a subsidiary of US-based $6.2-billion Amway Corp, is entering the premium skin care segment in India. It will be launching the ‘Attitude’ range of products that include cleansers, toners, moisturisers, face wash and sun screen lotions on February 16.
The Delhi-based direct-selling company, for the first time, has decided to have a brand ambassador for its product category, in the form of Bollywood actress and former Miss India (Asia-Pacific) Diya Mirza.
Addressing a press conference, William S Pinckney, managing director and chief executive officer, Amway India Enterprises, said, “At present, we do not intend to launch advertisements with Diya Mirza for our ‘Attitude’ range of products. She will, however, be our brand ambassador for our events and will also feature in our sales literature for a 12-month period.”
The agreement signed between Diya Mirza and Amway also has a renewable clause, he added. “We, however, do not rule out the aspect of advertising in mass media in the future,” Pinckney said.
The new products are being manufactured by a Hyderabad-based contract manufacturing company – Sarvotham Care Limited – that, according to Pinckney, is a key contract manufacturer for the company.
Amway is also associated with six other contract manufacturing companies in India. These products are being manufactured only for the Indian market and the company is not looking at distributing them abroad.
“In the skin care, the market for super-premium (Rs 65 crore) and premium category (Rs 325 crore) of skin care products are the fastest growing ones, compared to the mid-market (Rs 600 crore) and the mass-market ones (Rs 860 crore),” Pinckney said.
“In the super-premium category, we already have our ‘Artistry’ range of products. With ‘Attitude’, we are entering the premium category,” he added. Amway India, Pinckney added, is not looking at entering the mid-market and the mass-market segment.
“This year, we are also looking at launching new products in categories like nutrition and personal care for men,” Pinckney said. “Of the 450 products that we distribute worldwide, only 55 are sold in the Indian market. So we have many products to launch this year,” he added.
Amway India has so far invested Rs 151 crore in India and has around 48 offices and 4,00,000 active distributors for its products in personal care, home care, nutrition, wellness and cosmetics categories. It has its presence in 1,700 towns and cities in India.
Amway India to foray into premium skin care segment
Ropes in Bollywood actress Diya Mirza as brand ambassador
Our Regional Bureau / Hyderabad Feb 09, 2005, 21:58 IST
my uncle been suffering from vitiligo for three years. the pach was 1st. time appear infinger back & then spread in legs & fingers of both hands. any product of amway he can use . please suggest me.
Posted by: Devendra
May 01 , 2010, 15:03 IST
vitiligo is a skin releted problem witch is belongs to sun's altra violate rays. so keep it away from direct sun rays. for this u can use-
1- Attitude Sun Screen Lotion
2- Parcelenium E Tab. For Skin related Problem one tab. Twice a day for 15 days after that one tab. for one day.
3- Omega 3 Gel Tab. one Tab. daily
"This is a long time Course"
Avoid Fast food, worst cooking oil snakes, samosas & Kachori Generally these are carrier of FREE RADICALS which infect on our body by several types
VERY NICE INFORMATION PROVIDED FROM FMCG COMP.PLEASE PROVIDE ME DETAILS OF NUtrilite product.
Posted by: Ravi
October 05 , 2009, 20:35 IST
Hi there,
Nutrilite has a range of food and dietary supplements that can help keep oneself free form the life style disaeses of today. I am not sure what are you looking for but if you communicate with me maybe I can help. No promise, but a sincere reply can be given on you querry. If aomeone has already written to you, pl get in touch with him/her.
With best wishes
I am biju nair having a white paches(vitiligo)over eye lids, i had used trioxsaline usp tablets and lotion for it over 3 years. most of the paches had gone but paches of eye lid still not clear.one more thing is that is is not spearding.Now i am using whitecare cap,movax cap, type of medicine under doctor's supervision but not helping.If you have effectable products for curing it please inform me and way to buy it.
I am pinky have pigmentation on my face how to use your products. I have taken treatment about 8 years there is no effect.if it is efectable then tell me.
Posted by: zeenat
February 23 , 2010, 14:15 IST
hello...pinky...follow the basic skin care regime of cleansing,toning & moisturizing according to ur skin type.before moisturizing treat with pure whitening essence,which will help to reduce the pigmentation.....
Posted by: aps
November 06 , 2009, 12:41 IST
See the catalog of cosmetics from amway. You will get an idea which one to use.
I'VE USED UR PRODUCT FOR OILY SKIN(CLEANSER,TONER,MOISTURISER) AND IT DOES NOT WORK SO WELL SO PLEASE SUGGEST ME FOR A EFFECTIVE PRODUCT OF UR COMPANY.
Posted by: Devendra
May 01 , 2010, 15:14 IST
What u really want.
1st to clear this.
2nd C.T.M. is a daily care product, it can be remove dust, extra oil and keep your skin more glowing & healthy.
But what u want if you want fairness this is not for your basic need. this is a over all use which provide a easy going facial, and healthy skin.
for more keep in touch with me devenkurdiya@rediffmail.com
Posted by: aps
November 06 , 2009, 12:40 IST
Have u used OILY(CLEANSER,TONER,MOISTURISER) for ur skin ?
Posted by: ankit
June 09 , 2009, 11:34 IST
go to the distribution centre near you and meet the trainer there or ask the person who has sold you to do the needful
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