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Analogics Tech setting up Rs 150 crore plant
BS Reporter / Mumbai/ Hyderabad Oct 16, 2009, 00:36 IST

Analogics Tech India Limited, a Hyderabad-based handheld terminals maker, is setting up a manufacturing plant at the Hardware Park, on the city outskirts, with an investment of Rs 150 crore.

“Work on the three-acre project is currently under way. With an installed capacity of 55,000 units per month, the plant will be commissioned in one-and-a-half years from now,” M Surender Reddy, managing director of Analogics Tech, told mediapersons. "We are funding the project partly through internal resources. Intel has also evinced interest in the project and talks with Intel Capital are in preliminary stage.”

The 15-year-old, privately-held company already has a 30,000-unit per month capacity plant at the Nacharam Industrial Estate here and a newly-commissioned plant in Uttarakhand with an installed capacity of 15,000 units a month. While the Hyderabad plants are export oriented, the Uttarakhand plant is for the domestic market. The company’s exports make up for 25 per cent of its total production.

Analogics Tech on Wednesday launched two new handheld terminals – Terrain and Atlas – using Intel’s Atom processors for the first time in India. Intel’s Atom processor is built for handheld or portable devices (long-lifecycle products). The embedded architecture lifecycle of this processor is 5-7 years after introduction unlike the traditional PC lifecycle of 18 months.

Terrain and Atlas run on Windows and Linux operating systems for financial, industrial, mobile and online applications. The devices come with wireless features like Bluetooth, GPRS, GSM and CDMA, integrated camera, thermal printer, finger print sensor, user-defined keypad and touch panel.

“Terrain and Atlas will help proliferate banking services in rural parts of India, and the national unique identification project, which would require at least a million devices to enroll one billion population,” Reddy said, adding that the company was targeting to sell 50,000 units of these products by the end of the next financial year.

Analogics, which has supplied more than 250,000 handheld terminals till date to clients covering transport organisations, electricity, banking, security, police and insurance, hopes to double its revenues to Rs 100 crore this year.

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