| Anchor Health and Beauty Care, a part of the Anchor group, will soon be extending its personal care products range from soaps to shampoos and detergents.
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| D L Shah, chairman, said after soaps, these product categories were a natural portfolio extension. The company is also said to be looking at entering the skin care segment.
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| At present, Hindustan Lever and Procter & Gamble dominate the segment with brands such as Surf, and Tide in detergents and Sunsilk and Pantene in shampoos.
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| This would not be the first time Anchor would be taking on multinationals in categories that they are strong in.
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| In 1997, the company, better known for its electrical products, entered the fast moving consumer goods segment with its vegetarian toothpaste, Anchor White, which according to latest estimates has a market share of 6 per cent, making it the number three player in the segment.
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| Additionally, Anchor will be launching new products in its oral care range in association with the Indian Dental Association(IDA). Anchor has tied up with the IDA for an all-India dental survey, based on the findings of which Anchor would launch new products to cater to the specific requirements.
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| Sashi Nair, president marketing, Anchor Health & Beauty Care, said the company was still to decide when it would launch the new products and under what brands these would be launched.
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| The company is expected to make an announcement on the new categories in the first half of 2007. Anchor is also likely to introduce further variants or extensions under Dyna, its soap brand which was launched earlier this year.
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| Nair said that the brand was already among the top 10 soap brands in the country and the company would focus on taking it to the top five over the next one year.
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| Sanjay Shah, managing director, AHBC, said while the company would focus primarily on organic growth, it was open to acquisitions if it fit in with the company profile. |
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