Anil Ambani's Reliance ADA Group formally unveiled its new logo and corporate identity this evening. The move marks the visual separation of turf between him and brother Mukesh Ambani. The Reliance empire was carved out into two parts following a bitter corporate battle between the two siblings, that culminated last year.
Mr Ambani used the opportunity to rally employees of the Group around what he called a special moment in the life of Reliance.
In a speech that was webcast to group employees at 5 pm on Saturday evening, he went on to say the new identity reflected a belief and commitment "to shape a better future, creat a higher quality of life and give wings to a million dreams and aspirations."
The new symbol, he said was "a embodiment of hope, optimism and success". The new colours, blue and red, he said, conveyed values of integrity, confidence, energy and passion. Ambani dwelt on the typeface in the new logo, saying it was a combination "Of upper and lower case characters, representing our essential openness and accessibility."
Mr Ambani said his group's businesses spanned "the entire landscape of emerging human aspirations". Using words somewhat similar to those used by his father and founder Dhrubhai Ambani, Mr Ambani said the goal was not to just "Build a great enterprise for the stakeholders but to give millions of young Indians the means to fulfill their dreams, the power to shape their own destiny."
The Group's businesses spanned the entire landscape of emerging human aspirations he said, mentioning communications, energy, entertainment, financial services and infrastructure, he said. Ambani concluded with an extract from a Dhirubhai Ambani mantra saying, "Think Bigger ! Think Better !"
Ambani also said Reliance ADA was the third largest Indian Group on all major financial parameters, with a market capitalisation of Rs 100,000 crore and group assets of Rs 31,500 crore. he added that his group had 50 million customers (telecom and power distribution included) and over 8 million shareholders.
Following is the text of the speech. Anil Ambani, chairman of Reliance – Anil Dhirubhai Ambani Group.
Dear colleagues,
Today, is a special moment in the life of Reliance – Anil Dhirubhai Ambani Group.
It is a day when we take yet another leap forward in our long and exciting journey of learning and growing together…
Today, the entire family of the Reliance ADA Group, cutting across the length and breadth of our vast country, comes together to celebrate a unique moment - the launch of our new corporate identity.
It is an occasion to remind ourselves, once again, of who we are, what we stand for and what we aim to achieve in the days and years ahead…
It is a coming of age for our young family.
Today, is momentous in other ways too. It is a time of great transition in the life of our nation – a time when India is undergoing rapid transformation.
This change is not just about our physical environment, it is not just about technology…
This change goes deep within – it is a change in attitude, in mindset, in belief, in dreams, hopes and expectations…
Today, we live in a world where the challenge is not merely to meet basic human needs, but to match and exceed rising human aspirations…
It is a world which is reaching higher, dreaming bigger and demanding more;
A world that is pushing the boundaries of hope, challenging the limits of possibility…
No where is this change more dramatically evident than in India – a country that wakes up every morning, a little younger in age, and infinitely more ambitious in spirit.
New India shows the impatience of youth; the desire for real and rapid transformation – for world-class products and services, for a quality of life that is second to none…
Reliance ADA group embodies the spirit of this new resurgent India.
Our goal is not just to build a great enterprise for our stakeholders, but, more importantly, a great future for our country and the world at large, to give millions of young Indians the means to fulfill their dreams, the power to shape their own destiny, and to realize their true and diverse potential…
Communications. Energy. Financial Services. Healthcare. Infrastructure. Media and Entertainment. And more -- our businesses span the entire landscape of emerging human aspirations.
Our new corporate identity reflects this belief and commitment - to give shape and direction to the consumer’s fast growing aspirations for a better life.
Our new corporate colours - Blue and Red - convey values of integrity, confidence, optimism, energy and passion. Our new symbol, Reliance Apex, is an embodiment of hope, optimism and success.
It represent the human urge for progress, the desire to reach higher, the will to succeed, the resolve to shape a better future…
The Reliance typeface is a unique combination of upper and lower case characters, representing our essential openness and accessibility…
And our multi dimensional look conveys our deepest appreciation for the rich diversity of human life and aspirations – the unifying basis for our varied business interests…….
Our new identity is our common inspiration and binding force…it expresses our commitment to bridge the gap between quality and quantity; to leverage our strength in managing large-scale operations even as we create best-of-class products and services.
It depicts our resolve to surpass the rising expectations of our young consumers…
This is New Reliance…
The New Reliance for the New World…
It is a fundamental change in the way we relate to ourselves, to the world, and to one another…
It is a change in the way we work, the way we respond to our stakeholders, the way we look at competition…
The success of this process requires us to look at ourselves not as individuals, with limited roles and responsibilities, but as members of one team, one family, one collectivity – in one word, to work not as mere employees but as flag bearers and brand ambassadors…to uphold a culture of honesty, integrity, ethical decision-making, and responsibility towards the communities we serve…
Today, Reliance ADA group is the third largest Group in India on all major financial parameters, with a market cap of nearly Rs. 1,00, 000 crore, group assets in excess of Rs. 31, 500 crores and a networth of Rs. 27, 000 crores.
We have over 50 million customers, the largest for any group in India; over 8 million shareholders, the largest for any group in the world.
Not many realize that we touch the lives of over 10 per cent Indians every single day. And have a business presence that extends to over 4,500 towns and 3,00,000 villages in India and 5 continent across the globe.
It is an enviable foundation for us to build a great global enterprise, and to deliver on our values and our brand promise…
Our founder, the legendary Dhirubhai Ambani, gave us a simple mantra for growth: “Think Big. Think Fast. Think Ahead…and…Think Better.”
We are not just about scale and size, we are also about the pursuit of excellence, the integrity of our values, and the quality of our products and services…
Think Bigger! Think Better! – That is our commitment, our driving force…
That’s our mantra, our way of life - across the Reliance – Anil Dhirubhai Ambani Group…
Starting today, we will have opportunity to get closer to our new identity, to reflect on the philosophy behind it, and to celebrate the spirit of teamwork that lies at the heart of it.
While embarking on this truly momentous journey, I look forward to working with each one of you – as we give life, body and soul to our new identity, our new vision. Together.
Thank You. |
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