Strategist Team / New Delhi Jun 30, 2009, 00:40 IST
Prior to India’s Independence which brand used to run ads with the following lines: “Makes white clothes stay white. Pure swadeshi and free from animal fat”? Tata 501 soap bar
This product was called Action Man in the UK. By what name was it sold in the US? GI Joe
Which product was first made in England in 1937 by Colin Kininmonth and George Gray? Sellotape, competitor to 3Ms Scotch Tape
In the late 1960s, an alumnus from MIT working for Tata Electric was put in charge of a floundering one-year-old company and was asked to either set it right or shut it down. Identify the person and the company. F C Kohli and TCS
Which global brand began selling stylish and affordable casual clothes from a converted church near Stanford University? GAP
Which brand advertised itself as the world’s first soft drink? Perrier Water
Who left a note with the following message to all his directors before a board meeting: “If you hire people smaller than you, we shall become a company of dwarfs. If you hire people bigger than you, we shall be come a company of giants”? David Ogilvy, the advertising guru
Which website was first designed as a place for musicians to post their music and where fans could chat about it? Myspace.com, the social networking site
The contribution of an artist named William Hogarth in the 1700s continues to be a boon to all artists and businesses. What did he introduce? Since William Hogarth’s works were being copied, he became instrumental in the Copyright Act being passed in 1735 — generally known as the Hogarth’s Act.
Whose corporate logo is this? Kraft foods
There were no all-correct entries for the strategist quiz # 104
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