Strategist Team / New Delhi Feb 13, 2012, 00:37 IST
In the 90s a computer virus was discovered that would erase all PC hard disks annually on March 6th of every year. What was the name given to it and why? IBM’s PCs were most affected. The virus was dubbed Michelangelo because it used to strike all PCs on the 6th of March which happened to be the Renaissance artist’s birthday.
Whose guest would you be if you were traveling in an aircraft named “Indefensible”? Warren Buffett.
Which large Indian multi brand store stocks a line of ethnic wear branded Pakistani ‘truck art’? Trucks in Pakistan have their unique decor style, which are quite distinct in layout from other trucks around the world. Globus.
Whose advertising has included a simple call to action trademarked phrase called “Talk to Chuck”? It has won numerous awards in its category of business. The US based financial services company Charles Schwab.
The founder CEO of this tech company considers himself a student of Steve Jobs. He worked for Apple in the Macintosh division writing assembly language code during the mid 80s. He is infamous for his 13 year war against software. Name him and the company he founded. Marc Benioff, founder of Salesforce.com.
The erstwhile CEO of Vodafone, Arun Sarin, in 2007 refused Apple’s offer to become the exclusive British operator and deployed a strategy of having control over applications, content, and media on platforms and restriction of convenient access to non-approved applications or content to his consumers. Name the term used to describe this strategy. Walled Garden Strategy.
Whose failed brands were Big Bite and Bisca noodles? Parle Products.
Which brand is attempting to replicate the metaphoric Blue Wall in retail stores in India to drive sales? Oreo, the biscuit brand from Cadbury-Kraft.
Name the most expensive body soap brand produced in India? Mysore Sandal Millennium which is priced at Rs 720 for a 150gms bar.
Identify the brand from the image. World over it is popular for a particular category but it also sells products under the skin care, lip care and bath & body segments. PepsiCo’s AquaFina water sells skin care products in partnership with Added Extras, a beauty products company.
There were no all-correct entries for The Strategist quiz #239
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