Baba Ramdev takes on multinationals in his own style
Shishir Prashant / New Delhi/ Dehradun Apr 13, 2011, 00:34 IST
Baba Ramdev, one of the fiercest proponents of the Swadeshi campaign in India, has joined hands with packaging solutions company, Tetra Pak, to develop an array of new range of ready-to-drink health beverages in aseptic packages of different sizes and shape.
In the US, the yoga guru has also acquired an ayurvedic medicine company in the name of Herbo Ved, for an undisclosed sum to sell the new products abroad.
Back in his mega Patanjali Food and Herbal Park in Haridwar, Uttarakhand, established with an investment of Rs 500 crore across a sprawling 125 acres of land, Baba Ramdev has set up two manufacturing machines of Tetra Pak. These units have a capacity to produce 32,000 packets in one hour. All the new products will be free of any preservative and can be stored for up to six months.
Patanjali Ayurved Ltd, an organisation founded by Baba Ramdev, has already launched its first product — Amla Amrit — an amla juice, in a 65 ml Tetra Pak pack for Rs 5.
Patanjali Ayurved has invested Rs 25 crore in the two machines of Tetra Pak at the food park.
The company would shortly launch 20-30 new products in various varieties like apple and grape juices. “We want to provide pure and healthy products to our countrymen. Keeping this in mind, we are going to launch our products in Tetra Pak packages,” said Baba Ramdev.
Initially, all new products will be available in Patanjali Ayurved’s 1,500 stores across the country. Later, these products will also be available in the open market.
Significantly, Patanjali Food and Herbal Park is religiously following the Food and Drug Administration norms of the US, considered to the highest in the world, he added.
As you have said Baba Ramdev is a proponent of Swadeshi, and against only marketing of zero technology products like soap, sauce, chips, jam, food products or any other item which can be easily made by small scale industries in India. The aim is to provide employment to rural Indians by them. Please understand that his Movement is not against high tech items of multinationals.
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