"These stores will operate in a four-tiered retail format under a new retail model-up-market flagship stores, smart and trendy city stores and super-stores and traditional family stores," Bata India Group Managing Director Marcello Villagran said in a statement here.
"Bata India will continue to bring the latest footwear designs at very attractive prices for the consumer," Villagran said.
Bata India retails through over 1,200 stores and over 20,000 independent shoe dealers in over 400 cities pan-India.
The company today unveiled its upmarket flagship store in Ghatkopar, in Mumbai. Marcello Villagran inaugurated the store.
Modelled after the international Bata stores, it will have a wide-range of stylish, trendy and latest footwear designs.
The Bata store is spread across 2,363 sq ft. The large format enables proper display of the shoeline, which has over 800 new designs on offer and exciting shoes, the statement said.
Bata India registered a turnover of Rs 1,008 crore and a profit of Rs 71.84 crore in FY08.
BATA SHD PAY MORE ATTENTION TO QUALITY OF ITS PRODUCTS:
Fifty years ago the name "BATA" used to stand for its Quality and Durability.
But today the quality of Bata shoes is poor and is no where near to the quality produced by International Shoe makers.
Last year I purchased a pair of Shoes from a Bata Show room in Delhi and the shoe did not last for even 3 months, where as a pair of Shoes of a British brand, purchased in 2006, is still going strong and well.
What is the point in opening more show rooms to market the products without improving upon Quality, which matters the most ?
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