Business Standard
Thursday, Feb 16, 2012
drived banner
drived banner
  Advanced Search
RSS
Content Guide
Follow us on  
||Companies & Industry||||||| 
 Section Home | News Now | Today's Paper | Q&A | People in the News | Industry News | Features | The Compass | Research & Analysis | Opinion | Corporate Results
Home > Companies & Industry Live Markets | Commodities
 

Big Pharma cures for ailing heritage
Pallavi Aiyar / Brussels Oct 29, 2009, 00:24 IST

A Johnson & Johnson subsidiary has developed chemicals that can protect monuments.

The world of big pharma and that of cultural heritage protection do not obviously overlap.

But in fact there are logical connections, or so claims Dr Alex Valcke, Vice President of one of the world’s largest pharmaceutical companies, Janssen Pharmaceutica, a subsidiary of Johnson & Johnson.

A microbiologist, Valcke is also general manager of the Belgium-headquartered Janssen’s PMP (preservation and material protection) department. For 25 years, he has developed products using molecules from the pharma giant’s chemical libraries for use in protecting a range of materials including wood, textiles, paint coatings, metals and terracotta.

“You just have to extend your thinking from fighting infections in human beings to animals, then crops and finally materials, including those that make up historical monuments and other kinds of cultural heritage,” explains Valcke.

As a result of his team’s efforts, the same processes by which antimycotic drugs fight infections like athlete’s foot and ring worm are also helping ward off fungal infestations in terracotta warrior figurines in China, 3,000-year-old Egyptian mummies and a variety of medieval books and paintings in Belgium.

Closer to home, the bio-degradation suffered by two of India’s most celebrated heritage sites, Tipu Sultan’s palace in Srirangapatna and the Unesco World Heritage-listed Hampi temple complex, are the unlikely beneficiaries of big pharma’s expertise as well.

In 2005, Janssen signed a memorandum of understanding (MoU) with the Archeological Survey of India (ASI) on the occasion of the visit to India by Prince Philippe of Belgium.

UNDER the MoU, the pharma company undertook to determine which biocidal compounds would be the best suited to combat the deterioration in the Hampi temples which were under attack from mould, algae and lichen.

The teak wood structure of Tipu Sultan’s palace was also being assailed by wood wasps and termites and fungal decay, mainly white-rot fungi. Janssen undertook to provide the ASI with its newly developed termite bait technologies, as well as to supply free of charge all the compound formulations necessary to eliminate the moulds and fungi at both sites.

Valcke says the project has been a partial success, with both sides gaining knowledge and experiences. However, it has also been hampered by discontinuity in personnel, with several changes within the ASI.

For the moment, Janssen has sent samples of anti-fungal formulations to an ASI laboratory in Dehra Dun for testing, the results of which are awaited.7

“It’s been a little bit of a two steps forward, one step back experience. So, while there is progress, there has not been as much as a sense of urgency to move ahead as we had in China for example,” the scientist reveals.

In China, Janssen has successfully cooperated with the government to treat fungus infestations on the world-famous terracotta warrior statues in the city of Xian. The project took three years to complete.

Valcke remembers how, given that the lab back in Belgium could not use actual samples of the statues to experiment on, terracotta flower pots were used instead. Having developed an effective cocktail formulation to fight the fungi, Janssen has gone on to assist with battling lichen in the archeological pits.

The company, in fact, has a large drug production facility in Xian. It has now also set up a special laboratory, named after the company founder, called the Dr. Paul Janssen Laboratory for Advanced Material Protection Research. The lab focuses on the preservation of relics not only in the Terracotta Army museum but throughout China.

“But it’s difficult to compare the Chinese and Indian projects,” adds Valcke. “Hampi is a whole site after all, whereas the terracotta warriors are simple objects. There are local people living in Hampi, for example, and some of the temples are still in use. The range of issues is different from what we encountered in China.”

Neither the Chinese nor Indian heritage protection projects are seen by Janssen as a commercial opportunity. “We don’t make money from these but we give something to the community which is a reward,” says the scientist.

There are, however, other commercial projects that the Janssen PMP department does pursue. One recent example is a pyrrole compound to mix in the paint used to coat large, sea-going vessels.

In the past, big ships used paint mixed with tin or copper to repel the bio-film of algae, barnacles and other sea life that attaches to the vessels, causing a drag. The drag slows the ships, leading to the use of tens of thousands of tonnes of extra fuel per year, thus contributing heavily to carbon dioxide emissions.

But although effective in fighting the drag, once the tin and copper compounds wash off into the sea water, they’ve been found to have a detrimental ecological effect on non-target populations. Snails, for example, have been discovered to develop an extra set of sexual organs as a result.

Valcke’s team has now devised a bio-degradable, fast-hydrolising pyrorole compound that can be used as a replacement, reducing the drag but with a neutral impact on the marine environment. The Unites States Navy is already looking to adopt the new product, as is the private yachting industry, spelling big bucks for Janessen

Eco warrior and heritage savior are both unexpected roles for a large pharmaceutical company. “But at Janssen, we have always been encouraged to think out of the box,” says Valcke. “Human health is not unrelated to these issues. A lot of diseases are brought into the body from contact with contaminated materials, food and water.”

For the time being, Janssen is unique amongst pharma companies in pursuing these connections. But if others took a leaf out of their book, or chemical library as it were, the germ of a whole new industry for the 21st century could well take seed.

New Ipad Application :Business Standard's all new IPad App
Click here to download for free
Arrow Other Stories     
- Markets end lower on profit booking
- HSBC India CEO Davis to move to Singapore in March
- Black money estimates lack evidence: Swiss Embassy
- Markets end lower amid weak global cues
- World stocks fall on delays in Greek bailout
  Read Business news in 
- Now property search gets more exciting than ever before!
- High Growth Business Opportunities in Africa - Register to explore
- Medium-sized businesses are the engines of a smarter planet.
- Save over Rs.3000 with IndianOil Citibank Card
- We live for our family. have you secured them?
- India's No. 1 Property Site. Click here to know more..
- Diseases earlier, Saving Costs, Extending Lives. Know More..
- Get 5% cashback on telephone bills with Citi
- Enjoy the journey as much as the destination. click to know more..
- Exim Bank Conclave on India - Africa Project Partnership. Know more..
- Be part of it The World's Largest Aircraft.
- Creating Wealth made simple the SIP way. Know more..
- Only Developer to give a guarantee on time space & rate.
- Office 365 for professionals and small businesses.
- Buy Your Property with Our Triple Guarantee in India.
- Improve Patient Care & Experience. Click here to know more
- Win a Business Class Ticket to Europe..Know more..
-  Introduce a New Automotive Luxury Car.. know more
- Health is Wealth..... Insurance + Savings... Know More...
Sorry, comments to this story are closed
Latest Messages
SmartInvestor+ E-zine
  Pay Rs.747/- for 3 years and
  get a branded watch FREE

  Subscribe Now
Most Popular
Read
E-Mailed
Commented
   
- Leela parts ways with Kempinski
- Kanika Datta: The importance of being SRK
- Nestle: Food for thought
- Tailor-made but not good enough
- Star-studded jury honours corporate excellence
 
 More  
BUSINESS STANDARD INDIA 2012
  Now available at Special price
  Rs.395/- Only
  Buy Now
  Now available on the Kindle Store...
  BS Specials  
    Full coverage of elections in Uttar Pradesh, Punjab, Uttarakhand, Manipur and Goa
 
  Member Area Write to the Editor RSS Archives Advanced Search
  Subscribe to BS print product BS e-paper Newsletter Portfolio Tracker
  BS Products BS Hindi BS Motoring BS Books
FOR HOT PRODUCTS
BS Bazaar.com
Home | Markets & Investing | Companies & Industry | Banking & Finance | Economy & Policy | Opinion
Life & Leisure | Management & Marketing | Tech World
About Us | Partner With Us | Code of Conduct | Careers | Advertise with us| Terms & Conditions | Disclaimer | Contact Us