Online marketplace and footwear retail chain bigshoebazaar.Com is planning to launch an online cash-and-carry portal for wholesale footwear business as part of its plans to become a Rs 100 crore company by 2012.     

The company, promoted by the former Vishal Retail CEO (Corporate Affairs) Manmohan Agarwal, is also going ahead with the expansion of its retail chain business with plans to have up to 250 outlets across India by FY'11.     

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He said the concept has been modeled on the lines of the markets in advanced countries where online business has penetrated retailing in a big way.     

"This concept is being tried out to aggregate footwear manufacturers and retailers into one platform. Online transactions take away a lot of hassle and is already a multi-million dollar business in the West," Agarwal said.     

Bigshoebazaar.Com started in 2007 as an online portal for business-to-customer footwear retailing in 2007 and has 68 clients including Woodland, Lee Cooper, Reebok and Puma, with a portfolio of 10,000 designs at a given time. Earlier this year, bigshoebazaar.Com also launched its retail chain under the franchise model with the first four outlets coming up in Goa, Guwahati, Bahadurgarh and Raigarh.     

"We are now going ahead with expansion of the retail chain and our target is to have up to 250 outlets by March 2011," Agarwal said, adding, that the company is targeting a turnover of Rs 100 crore by 2012 from its retail business and the online market together.     

He added that each outlet will entail an average franchise investment of Rs 20 lakh and will have an average size of 1,000 sq ft.     

"Our outlets will have a special touchscreen kiosk which will display the entire range from all our clients. If any particular model is not available in the store, it could be delivered home within a specific time period, as with our online portal," he said.

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