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| Bipasha Basu now adds glamour to "Aristocrat" | | Bipasha signs in as brand ambassador for Aristocrat Luggage brand |
| Announcement / Corporate May 18, 2009, 19:08 IST |
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Aristocrat Luggage, the most preferred luggage brand in India, today announced that Bollywood heartthrob Bipasha Basu has been signed as the new Brand Ambassador for Aristocrat. Bipasha Basu will play a pivotal role in enhancing the brand’s aspiration value through its forthcoming nationwide advertising campaign.
Aristocrat is positioned at the value segment in the luggage market with its promise of reliable and dependable luggage with international styling at affordable prices.
Commenting on today's announcement, Mr. Sudhir Jatia, MD, VIP Industries Ltd., said, “Our association with Bipasha is a perfect brand fit and we are delighted to partner with her. She signifies style, class, and good looks which resonate with our brand values and positioning. Needless to mention, she is one of the most reliable and bankable artists in the film industry.”
According to Mr. Jatia, Bipasha Basu will play a key role in the brand and product communication in print and outdoor media. She will also feature in various promotions and merchandise that have been planned for it.
Excited about the association with Aristocrat, Actress Bipasha Basu, said, “It gives me immense pleasure to be associated with Aristocrat, which is truly an Indian brand with international quality. I have always been a great admirer of the Aristocrat Luggage brand. They have stood the test of time for their reliability, exclusivity, innovation and quality.”
About Aristocrat Luggage
Aristocrat has been one of the preferred luggage brands in India for more than 25 years and offers over 100 products of hard and soft luggage. It comes with an assurance of a 3 year pan India warranty and offers value added features like light-weight luggage, locking systems, zippered compartments, multi-point adjustment trolley handle, roller-blade wheels. Aristocrat has kept pace with the times and has offered consumers products that are on par with international standards in style and quality.
The brand has launched five trademark consumer centric features:
- SureZip-For fail safe Zip functioning.
- Protecta-For protecting luggage against damages.
- Locator – Unique Aristocrat Address Tag.
- Seculink : For protection against theft.
- Stain Free : For protection against stain marks
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