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| Birla Kerala Vaidyashala for tie-ups with pharma cos |
| Press Trust of India / Mumbai Feb 08, 2010, 15:08 IST |
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To tap the needs of end-users, Birla Kerala Vaidyashala, a part of the Rs 3,000-crore Yash Birla group, intends to tie-up with local pharma companies to sell its range of products across the country, a top company official said.
"We plan to sell our products, mainly in the category of curing ailments, across the country. For this, we propose to tie-up with local pharmacy companies, starting from April," Birla Kerala Vaidyashala's Managing Director, Harsheet Kuroop, told PTI here.
The company has around 350 products.
The company already has a tie-up with a south-based company to tap that market and more tie-ups are now in the offing, Kuroop said.
"More such tie-ups will happen as we move to tap other markets in the country," he said.
Birla Kendra Vaidyashala (BKV) has a wide range of products including oils--Thailam (Base Gingelly oil) and Keram (Base Coconut oil), Lehyams, Kashayam powders and capsules, Asavams and Arishtams, among others.
50 per cent of BKV's revenue comes from disease or curing-based treatments and the balance from rejuvenation, he said.
Birla Kerala Vaidyashala offers disease-based treatments, wellness treatments and Panchkarma treatments offering treatment for obesity, osteo-arthritis, cosmetic problem among others.
The treatment is given through modules like day spa, economy centres, luxury spa and cruise spa, he said.
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