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| Bollywood loses over Rs 200 cr during Jan-March '10 |
| Pradipta Mukherjee / Kolkata Apr 20, 2010, 00:54 IST |
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The Bollywood box office incurred losses of at least Rs 200 crore in the first three months of 2010, primarily due to poor content and the ongoing Indian Premier League (IPL) matches, dominating the entertainment scene now. Failure of medium-to-big budget movies like Dulha Mil Gaya, Chance Pe Dance, Rann, Teen Patti and Pyaar Impossible, led to the losses.
Bollywood box office earns Rs 200-250 crore a month, according to Hindi movie producers.
Siddharth Roy, CEO of UTV Movies, said: “The first three months of 2010 have been bad because the content was not that great. Our Chance Pe Dance did not click either. We feel the cost at which movies are made and acquired at is too high. Also, supply of bankable artists is limited which pushes up the price each bankable actor demands.”
Mukta Arts-produced Right Ya Wrong also bombed at the box office. Ravi Gupta, CEO, Mukta Arts, said: “2010 so far has generally been bad because of lack of good content. Also, IPL has affected our revenues and then examinations were on as well.” Right Ya Wrong was made with a budget of Rs 15 crore and the producers are yet to break even.
Experts say since this is a sports-heavy year, most big-budget Hindi films have been pushed to the latter part of the year, leaving clear ground for smaller ones. After IPL 3, cricket lovers could tune in to the T20-World Cup, followed by the football World Cup in South Africa.
Hiren Gada, director, Shemaroo Entertainment, pointed out that there would be a 30-40 per cent drop in revenues for the Bollywood box office during the IPL months this year, March and April. “There will be certainly an adverse affect on the revenues for Bollywood movies, as IPL has a huge fan following. IPL has become an alternative source of entertainment and so the audience gets divided. This impacts film revenues. Moreover, matches are held during prime time — 6 to 9 pm or 9 to 12 am. So, a producer has to lose on audience,” Gada added.
Shah Rukh Khan’s biggie My Name Is Khan somewhat clicked with audiences. Though, subsequent films like Ishqiya and Love, Sex Aur Dokha were hailed by the critics for putting up a brave face, none could jingle the cash box.
Pritish Nandy, promoter of Pritish Nandy Communications, said: “There was not much of good content in the last three months. 3 Idiots, which was released during the latter part of last year, contributed to the box office collections in the first three months of this year, while My Name is Khan somewhat clicked with audiences.”
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