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| BuddyChef to launch 10 quick service restaurants |
| BS Reporter / Pune Aug 08, 2009, 15:53 IST |
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Organic farming firm Orgreen has launched a chain of quick service restaurants named "BuddyChef" in Pune that would provide Indian and Chinese food through a meal system. The meals would be served to corporates as well as individuals through home-delivery or kiosk formats.
Orgreen plans to have 10 outlets ready in Pune city by March 2010 followed by a strong expansion in Mumbai and Bangalore, BuddyChef partner Xitij Joshi told Business Standard.
The firm has set up a central automated kitchen with a capacity to deliver 5,000 meals every day, which supplies meals to four BuddyChef outlets presently operational in the city.
"We are selling up to 1,000 meals every day right now and we have sufficient capacity to meets the future needs. Soon, a new centralised kitchen would be set up to address the increasing demand for ready meals in the city," Joshi stated.
The firm owns 20 acre farm near Pune where the required vegetables are grown and the same helps in cost reduction. "We are looking to buy additional piece of 20 acre land to set up poultry and a milk dairy to further support our raw material needs," Joshi added.
Out of the 10 outlets planned within Pune, BuddyChef will have few units as restaurants while other would be delivery centres only. "We will soon set up kiosks at corporate offices and bigger companies as the demand for quality food is increasing at such locations," he added.
The firm provides Indian and Chinese vegetarian and non-vegetarian meals starting at Rs 49. It has so far invested Rs 2.50 crore in the project and the amount is expected to grow over next few months.
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