Business Standard
Sunday, May 27, 2012
Sponsored by  
drived banner
drived banner
  Advanced Search
RSS
Content Guide
Follow us on  
||||Economy & Policy||||| 
 Section Home | News Now | Today's Paper | Features & Analysis | Politics & Public Affairs | Q&A | Columnists | BS Says
Home > Economy & Policy Live Markets | Commodities
 

CEOs of the world need to change: Indra Nooyi
Lalit K Jha/ PTI / Washington May 15, 2009, 11:43 IST

 At a time when the world is reeling under the impact of an economic crisis, PepsiCo Chairwoman and one of the most influential women of the world Indra Nooyi believes that the corporate sector needs to rethink its role and adapt itself with the changing times.     

"Aristotle once said that the unexamined life is not worth living. I think it's time to examine what we do once more in the spirit of a critical friend.  Let's pause for a moment to consider what we need to examine," She said while addressing a meeting of CEOs at the Economy Club of Washington.     

Given the bitter experiences of the current economic crisis, the world needs a new breed of CEOs, she said. "I think there are at least five ways in which job description will change," Nooyi said.      

The CEO has to think long-term and needs to understand the way public and private sectors are coming together and work constructively within that framework. CEOs need to make the phrase "think global and act local" more than a cliche.     

CEOs need keep an open mind so they can adapt to a rapidly changing world and need to bring an abundant dose of emotional intelligence to the job, Nooyi said.      

"The whole perspectives in which companies are viewed needs to shift from short to the long-term, and as I would say, to a focus on shapes, not just numbers," she said, adding a modern company cannot function without private public partnerships. 

"I think CEOs of future cannot afford to do business the old way...The central skill of the new CEO, in my view, is adaptability," she said.     

The company of the future has to be guided by the fact that it owes an obligation back to society. The company of the future has to do better by doing better, she said.     

Observing that capitalism has amazing powers of recovery, Nooyi said: "But we all need to accept that the pursuit of short-term performance is not enough. That performance needs to be allied to a purpose. Otherwise, as we have seen, performance disappears too. We all, CEOs of today, members of boards of directors, are under an obligation to change from the short-term view to a sustainable view."     

Nooyi said: "We can indeed convert this crisis into a great opportunity. But if we are to do that, it's no use looking at ourselves in the mirror without realizing that the person with the responsibility to lead the change is staring right back at you."      

Nooyi, rated as one of the most influential women of the world, is the first Indian American to have reached such a position as PepsiCo boss.

New Ipad Application :Business Standard's all new IPad App
Click here to download for free
Arrow Other Stories     
- Markets end flat
- IFC plans to invest in Malaysia's Khazanah healthcare arm
- Cong leaders must work together for winning elections: Scindia
- Hotel Leelaventure redeems outstanding bonds worth $41.6 mn
- Ex-Galleon portfolio manager testifies against Rajat Gupta
  Read Business news in 
- Journey on, We are by Your Side. Click here to know more
- Benefits Upto Rs. 2.36 Lakhs on the Fully Loaded TJet Petrol.
- The Best Seller is Also the No. 1 in Mileage. Click here
- Watch The Film Here. Click here to know more..
- Leader in Passenger Car & Automobile Tyres. Click here
- 1 billion in saving for Unilever without any tangles.
- Learn How One City is Running on FOOD SCRAPS.
- One Partnership Endless Possibilities. Click here to know more
- Helping doctors detect diseases earlier, saving costs & extending lives.
- 36 Lakhs can get you a pool of Luxuries. Click here
- Which is the best plan for your daughter
- Check out the TRUE COLOURS of your Stocks, Now for FREE!
- One of the leading business schools in the world.Know More
Sorry, comments to this story are closed
Latest Messages
Posted by: rajeev
I am sure , reading my comments in Pizza hut will make her understand the reasons for deterioration or Pepsi I made complaint for home delivery and your number is Your feedback ID is 4563. I got call from manager late in the evening who was not only rude but also abusive. he believed we north Indian always creates problem in Chennai . Very pathetic customer Redressal system Unfortunately on 24th I went to Spencer, feeling hungry we ordered pizza as promised to be served in 20 minutes. I don't mind and thought earlier was one odd case . When Pizza not served for 45 minutes. we tried to find out the reason. To our horror same delivery boy who came one day before came out and said we will not be served any Pizza since we made complaints and asked to leave . Great service . I need to put it on different sites about Pizza hut and also to Nooyi who is a disaster as CEO of Pepsi as reported in newspapers today
Posted by: Vikas
I would like to say this to Indra Nooyi.. Indra Nooyi should cease to be a CEO of Pepsi. Pepsi is a company that has no product that is useful/nice and good for the body and environment. For 1 litre of a bottle of pepsi, 8 litres of fresh ground water is wasted in production. If CEO's need to change, I think it's companies like Pepsi that need to change by offering valuable foods even if that means reducing to nothing. Pepsi is not a company that is currently offering anything valuable to the world. Its perpetuating an addiction of harmful foods and is no different from a tobacco company in terms of the end results.
Table for Two
  Now available at Special price
  Rs.280/- Only

  Buy Now
BS POLL
UPA 2 has completed three years. How do you rate its performance?  Read the story
  Good
  Average
  Bad
Submit
Most Popular
Read
E-Mailed
Commented
   
- EGoM to now decide on base price for spectrum auction
- Air India pilots wanted a halt to command training of IA pilots
- Rohit Viswanath: The news about soft power
- New power equation in BJP
- Traders go long on $-Re , short on Euro-Re
 
 More  
New Ipad Application
 Business Standard's all new IPad  App
 Click here to download for free
  Hot Searches  
 
Apalya |  Air India |  GAAR |  Agni  |  Solar eclipse |  Satyamev Jayate |  SRK |  Aamir Khan |  IPL |  Ertiga |  Sarfaesi Act |  Vodafone |  JP Morgan |  Transfer pricing |  Rupee |  Kingfisher Airlines |  Silver |  Provident Fund |  income tax refund |  iPhone |  Reliance Industries |  SEBI |  BSNL |  BSE |  NSE |  Mukesh Ambani |  Anil Ambani |  Infosys |  Pranab Mukherjee |  Sonia Gandhi |  Rahul Gandhi |  New Pension Scheme |  Reliance |  RBI |  GDP |  Gold |  Ratan Tata |  ICICI |  B-School |  Sensex |  Tax calculator |  Home Loan |  Personal Finance |  inflation |  oil prices |  Barack Obama |   
 
  Member Area Write to the Editor RSS Archives Advanced Search
  Subscribe to BS print product BS e-paper Newsletter Portfolio Tracker
  BS Products BS Hindi BS Motoring BS Books
Home | Markets & Investing | Companies & Industry | Banking & Finance | Economy & Policy | Opinion
Life & Leisure | Management & Marketing | Tech World | General News
About Us | Partner With Us | Code of Conduct | Careers | Advertise with us| Terms & Conditions | Disclaimer | Contact Us