| Rediffusion DY&R on Monday announced the appointment of K S Chakravarthy as the national creative director (NCD).
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| Chakravarthy, or Chax as he is universally known, is returning to the ad agency business after three years of running his own ad film production house, Persistence of Vision (PoV).
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| At PoV he made ad films for clients such as Bajaj, Saint Gobain, Axe, Polo, LG, PSI (the NGO behind the iconic Balbir Pasha series), Thums Up and VIP.
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| Chakravarthy, an engineer by education, has worked with ad agencies such as Bates, JWT, Enterprise, Ulka, Lowe and Leo Burnett before starting PoV in 2002.
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| His creative work includes campaigns for Taj Mahal, Woodwords, Crystal, Wipro, Iodex, Pennzoil, Coke, Limca, Fiat, and Goodyear.
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| “At a time when I was trying to decide which road to take - on to feature films or back to advertising - along came Preet (Bedi) with an irresistible offer,” says Chakravarthy of his decision to return to the agency business.
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| According to a media release, Chakravarthy has won over 75 awards and was among the first from India to win a Cannes Lion. |
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