Citibank India today said it has launched a new rewards platform-CitiRewards, targeting customers who hold Citi-branded credit cards.     

"This new platform transforms rewards from being an add-on product of card ownership to the center of customer experience," Citi India Business Manager (Cards), Sandeep Bhalla, said in a statement released here.     

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In addition, via Citi Rewards, customers of the Citibank Platinum Select and Citibank Titanium Cash Rewards credit cards can also redeem their points to pay-off their card outstanding dues or for air miles across multiple airlines in the country.

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