ItzCash has entered into an alliance with Cleartrip.com to facilitate online travel booking for a larger number of customers especially those who do not have banking instruments for online transactions.

This alliance is expected to generate monthly transactions worth of Rs 5 million for ItzCash from July 2009 onwards, which includes transactions worth Rs 3 million from air booking and Rs 2 million from rail booking. The alliance will help generate total transactions worth of Rs 30-35 million in this calendar year.

Speaking on the tie-up, Naveen Surya, managing director, ItzCash Card said, "We are a facilitator for e-commerce and want to reach across a broad spectrum of customers across different socio-economic strata. We will bring value to Cleartrip and this partnership aims to increase and facilitate various transactions for them. ItzCash will bring a new universe of customers to Cleartrip”.

The users will get the flexibility to book their travel online where they will have a choice of choosing any domestic airline at the most competent rates.

According to a study, travel is one of the largest segments which attract e-transactions in India with over 85 per cent of all e-commerce customers engaging in travel related transaction in 2007-2008.

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