| Colgate-Palmolive India, the market leader in toothpaste in India, announced the acquisition of three domestic companies in south India recently.
|
| |
| The company acquired 75 per cent equity in Advanced Oral Care Products (Goa), Professional Oral Care Products (Goa) and SS Oral Hygiene Products (Hyderabad) for an undisclosed sum, as per a release sent by the company to the Bombay Stock Exchange.
|
| |
| The acquired companies have been manufacturing and supplying toothpaste to Colgate-Palmolive for several years. The company was unavailable for comment.
|
| |
| The company also increased the capacity at its manufacturing facility in Baddi, Himachal Pradesh, earlier this year to 40,000 metric tonnes from 24,000 metric tonnes.
|
| |
| It also recently undertook an exercise to reduce its share capital so as to improve its return on equity. Colgate-Palmolive USA currently holds 51 per cent in the company and the public shareholding is 49 per cent.
|
| |
| Although the company has been struggling with the stagnant toothpowder market, it has been consistently introducing new variants in the toothpaste category.
|
| |
| Colgate-Palmolive has a market share of 48.1 per cent in the toothpaste category. It is also a market leader in categories such as tooth-powder, with a share of 43.8 per cent and toothbrush with 34.7 per cent.
|
| |
| It is also present in categories such as shower gels, shaving creams, liquid hand soaps and cold creams.
|
| |
| The newest products added by the company to its portfolio are Colgate Advanced Whitening, Active Salt and Max Fresh.
|
| |
| The company’s turnover for the year ended March 2007 stands at Rs 1,362 crore.
|
| |
| The shares of the company last traded on the BSE at Rs 388.55, up by 1.59 per cent from the previous close of Rs 382.45. |
| |
Content Guide
